The World Restaurant Awards to debut in February, KOL marketing tactics every brand needs to know in 2019, when does the guest experience start? and the elements of a crisis.

The World Restaurant Awards to debut in February
Wednesday, 23rd January 2019

IMG announced the creation of The World Restaurant Awards - a groundbreaking new award show for a restaurant-hungry public increasingly obsessed with eating, drinking and travel

The awards, produced by IMG, were conceived in partnership with restaurant journalist Joe Warwick (Creative Director) working alongside legendary gastronomic writer and broadcaster Andrea Petrini (Chair of the Judging Panel) >>

What is the role of analogue touchpoints in the age of the digital revolution?
23 Jan 2019 : Concentrated expertise and the ’human factor’ as a theme heading at the ITB MICE Forum: qualified experts from the industry will be examining a range of topics, including what those involved in the meeting and event industry can do in the future to ensure that creativity and expertise become more valuable resources >>

New global partnership between NYC and Mastercard
23 Jan 2019 : New York City is one of the most visited cities in the world, delivering unrivaled experiences and events across culinary, theatre, music, sports, arts and more, hence in a move to enable people to further experience all this unique city has to offer, NYC & Company and Mastercard announced a new global, multi-year partnership >>

Hilton opens third hotel in Guangzhou
23 Jan 2019 : The eight-story, 430-room full-service hotel is just minutes from downtown Guangzhou Science City and the world-class Baoneng International Sports Arena >>

HIGHLIGHT ARTICLE

7 KOL Marketing Tactics Every Brand Needs to Know in 2019
Wednesday, 23rd January 2019

The content is great, the KOL is an effective communicator, and the brand has considered its target audience across multiple apps.

But in China’s current social media environment where platforms and KOL marketing rules are constantly evolving, these efforts alone, unfortunately, may not always cut it >>

When Does the Guest Experience Start?
Think back to your last trip and the happiness, excitement and anticipation that you felt about it, Now think about when those happy feelings started, was it as you sat at the airport, waiting for your flight? or Or was it the moment that you landed on the tarmac in your destination? Or was it when you arrived at your hotel, credit card in hand, ready to check-in to your room? >>

Harnessing The Power of Storytelling in Restaurants
Traditionally, the hospitality industry has been quite slow at adapting to change and remains quite rigid. Storytelling is no exception. Most restaurants today focus on selling products. Delicious food, a great wine list, beautiful décor, but no red thread. Nothing that connects these elements into a coherent story >>

Crying Wolf Pt. 2 – The Elements of a Crisis
A key part of crisis preparedness and issues management planning is remembering that a crisis will only occur under very specific circumstances.

First, the various internal or external conditions that can result in a potential crisis situation have to be present and taking place in real time. Second, three things have to simultaneously exisit for the situation to evolve – or devolve – into a true crisis requiring all the resources that a company can muster >>