Australian luxury hotels up their game for Chinese tourists, travel retail market, are we on the verge of a parity nightmare and hotels talk on social media but are they actually listening?.

Australian luxury hotels up their game for Chinese tourists
Monday, 21st January 2019

Expanding wealth in China has resulted in a booming number of tourists venturing out around the world.

Australia pulls in more than 1 million visitors annually, a number that will continue to grow, based on projections of China’s increasing prosperity. But as their spending capacity grows so does their taste for the finer things and with that comes a growing demand for luxury accommodation >>

Travel retail market size worth $129B by 2025
21 Jan 2019 : Rapidly expanding retail and travel and tourism industry along with increasing per capita income levels is expected to drive the market growth. Different retail channels help in improving the retail experience of the passengers while contributing to economic growth >>

An invitation from Qatar to South Asia’s travellers
20 Jan 2019 : Qatar is eyeing visitors from South Asia, particularly from Malaysia and Singapore, on transit in its capital Doha to stay longer than just a few hours to enjoy what the country has to offer before moving on to their final destinations >>

News from around Europe
19 Jan 2019 : Hotel industry and travel news from around the European region: LXI REIT sells two UK Travelodge hotels, Pareto to acquire new Copenhagen airport hotel from Skanska and more >>

HIGHLIGHT ARTICLE

Hotels Talk on Social Media But AreThey Actually Listening?
Monday, 21st January 2019

Here are two immediate benefits of closely monitoring your social media channels: Social listening (also referred to as ‘social media monitoring’) gives hotels real-time, actionable insight and an opportunity to build long-term loyalty.

While hotels take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely. As a result, hotels miss out on real-time complaints (and compliments!) and the opportunity to turn angry guests into public evangelists >>

Are we on the Verge of a Parity Nightmare?
Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia >>

Crying Wolf Pt. 1 – When a Crisis Really Isn’t
The reality is that what constitutes a true crisis, versus a routine management issue, lies somewhere in between these extremes. At times, a situation really may be a bona fide crisis that requires CMT activation >>

5 Things to Remember When Targeting an International Audience
We know how difficult it can be for a hotel to maintain a strong brand presence online. It’s hard enough ranking on page one for local search terms, let alone global ones and with tight paid search budgets and rising Cost Per Clicks (CPC), if you really want to thrive in a competitive digital environment you need to be deploying innovative data-driven campaigns >>

Managing Digital Word of Mouth
With the steady rise in digital technologies, combining traditional marketing practices with modern technology has given rise to digital marketing and digital word of mouth marketing has come about as an all-inclusive marketing strategy that not only focuses on marketing on social media but also takes other forms of online communications such as blogs, online forums, and discussions >>