Concentrated expertise and the ’human factor’ as a theme heading at the ITB MICE Forum: qualified experts from the industry will be examining a range of topics, including what those involved in the meeting and event industry can do in the future to ensure that creativity and expertise become more valuable resources.
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The latest trends and strategies for the future at the international meeting place of the industry’s event managers at the World’s Leading Travel Trade Show – Headline topic: what is the role of analogue touchpoints in the age of the digital revolution? – New: for the first time the MICE Forum will take place over two days and occupy its own hall along with Business Travel
From 6 to 10 March 2019 MICE and Business Travel Management will join ranks at ITB Berlin. For the first time the MICE Forum will take place over two days together with the Business Travel Forum, on Wednesday, 6 March from 10.45 a.m. to 2.45 p.m. and on Thursday, 7 March 2019 from 3 to 5.45 p.m., under the same roof in Hall 7.1a. The Association of Event Organisers (VDVO) is the official partner of the MICE event.
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