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Global Newsletter: January 24 4Hoteliers.com ~ Click title to read the article Thursday, 24th January 2019
Amadeus invests in Asia Pacific technologies, Chinese mobile payment report, finding the right social media influencer for your hotel and hotel booking with Google assistant.
Amadeus invests in Asia Pacific technologies Thursday, 24th January 2019
Being heavily reliant on technologies to drive its growth, Amadeus sees both external startup incubating and internal pilot research crucial for long-term prosperity; but the company is not alone in this run.
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. This saying rings true for established travel and hospitality titans like Ctrip, Marriott and Amadeus as they look to the future by investing in startups and facilitating the emergence of new technologies or disruptive ideas in different industry segments >> Southeast Asian merchants lead in benefiting from Chinese mobile payment; Nielsen report 24 Jan 2019 : The 2018 Trends for Mobile Payment in Chinese Outbound Tourism, providing an analysis of the latest trends in outbound tourism and the consumption habits and preferences of Chinese travelers >> High-octane leisure activities energize real estate 24 Jan 2019 : From go-karting tracks to trampoline parks, leisure activities are getting bigger and bolder – and finding the right buildings to accommodate them is about more than plenty of floor space and high ceilings >> RIU Hotels & Resorts is coming to Canada 24 Jan 2019 : The Spanish chain is set to build a hotel in its Riu Plaza urban line, budgeting an investment of around 100 million dollars for the project >> HIGHLIGHT ARTICLE
Finding the Right Social Media Influencer for Your Hotel Thursday, 24th January 2019
For hotel marketers, it’s become an all-too-common e-mail: A self-dubbed social media 'influencer' is planning to be in your town and wants a free stay at your hotel, in exchange for some dazzling Instagram posts. It could garner your property a lot of lucrative eyeballs, or it could be a total waste of time and resources.
But how do you know? >> Hotel Booking with Google Assistant As the battle for the most helpful voice assistant persists, Google continues to enhance its Google Assistant product and this month at CES, Google announced a bevy of new interactions users can have with Assistant, including the ability to book a hotel room using voice commands >> What is a Data Platform and How Does it Work for Hotels? Data analytics. Data intelligence. Harmonized data. Big data. We’ve all heard about the endless facets of data, but data is essentially worthless unless it is properly stored, intelligently related to the various parts, and made accessible to users and other systems. Yes, we can see and store the data, but if we don’t understand it, we’re missing out on a world of opportunities, and in turn, profits >>
Your Personal Promise to Your Customers Not long ago I wrote about Dr Neil Baum’s Win-Wynn story: A few people went to his website and read his promise to his patients that he appropriately calls 'My Personal Promise to You' and the feedback and comments about this promise were excellent, so I thought it was worth sharing with everyone >>
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