TODAY: Trivago under the microscope over hotel price ads, the new TripAdvisor goes social, gets personal and Hospitality Technology’s Moment of Truth: Who Will Transform the Booking Experience?.

Trivago under the microscope over hotel price ads
Wednesday, 26th September 2018

The ACCC has instituted proceedings in the Federal Court against trivago NV alleging it made misleading hotel pricing representations in its television advertising and website, in breach of the Australian Consumer Law.

The ACCC investigation uncovered data that shows consumers who visited Trivago’s website overwhelmingly clicked on the most prominently displayed offers for each hotel >>

The new TripAdvisor goes social, gets personal
26 Sep 2018 : Currently in beta, the world's largest travel site is evolving to become the most personalized and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better with relevant advice and information from people and experts they trust >>

In control with mobile booking apps?
26 Sep 2018 : Whether or not consumers believe they have control over events in their lives determines their likelihood of reusing hotel booking apps >>

News from around the APAC region
26 Sep 2018 : Hotel industry and travel news from around the Asia Pacific region: Dusit Thani invests in LVM Holdings and Elite Havens, outbound Chinese travellers record 71 million in H1 2018 and more >>

HIGHLIGHT ARTICLE

Hospitality Technology’s Moment of Truth: Who Will Transform the Booking Experience?
Wednesday, 26th September 2018

Can you name three great enterprise technology companies in hospitality? Or even one? The answer is likely 'no,' because most people have never been terribly impressed by the typical experience on a hotel’s website.

There is a real opportunity for hotels and casinos to transform not just the booking experience, but the entire guest journey, and bring the best elements of modern e-commerce to an industry that already prioritizes taking care of people to earn their loyalty >>

What Do Young Hoteliers Look for in Their Career?
What motivates a recently graduated student to work for an international hospitality brand? If you are unsure about the answer to this question, you might risk losing the race for talent >>

Facebook Dynamic Ads for Travel
The Problem: At the beginning stages of the travel planning journey, visitors have shown intent to travel to your destination and are clicking on your marketing ads, however, these people are still browsing and shopping around – not yet ready to make reservations and using valuable marketing dollars >>

Ways to Boost Conversions with Social Savvy and Quality Content
Content and social media distribution is vital to reaching and converting travellers finds a recent report: Quality content marketing and a strong social media presence can help brands to build a loyal customer base, while underpinning more effective sales and marketing funnels >>