TODAY: Overtourism, Spotify get people grooving to the Beats of Singapore and 5 Content Marketing Hacks To Increase Online Visibility And Reach.

Overtourism
Thursday, 20th September 2018

Coined in 2017, 'Overtourism' occurs when too many visitors travel to a particular destination. The key is to explain 'too many', clearly a subjective assessment.

Locals would define it as when rent prices push them out to make way for vacation rentals. Or when narrow roads become clogged by tourist vehicles. Or when wildlife is scared away or when fragile environments become degraded >>

Pan Pacific Hotels Group expands deluxe brand in Malaysia
20 Sep 2018 : Pan Pacific Hotels Group is expanding its presence in Malaysia with the opening of two more resorts, PARKROYAL A’Famosa Resort, Melaka in 2019 and PARKROYAL Langkawi Resort in 2020 >>

Are business travel programs barring basic economy?
20 Sep 2018 : Basic economy fares introduced last year by many airlines are typically cheaper, but come with restrictions, and business travel programs are not on board with them, according to new research out today >>

Ascott invests $26mill in Indonesia's Tauzia
20 Sep 2018 : The Ascott Limited is advancing in the fast-growing middle-class business hotel segment by investing about US$26 million for a 70% stake in TAUZIA Hotel Management. This is Ascott’s first major move into the lodging segment beyond its core serviced residence business and existing business in apartments for corporate lease >>

Spotify get people grooving to the Beats of Singapore
20 Sep 2018 : The Singapore Tourism Board and Spotify, the world's most popular music streaming subscription service, have jointly rolled out a unique marketing campaign that is based on the universal language of music >>

HIGHLIGHT ARTICLE

5 Content Marketing Hacks To Increase Online Visibility And Reach
Thursday, 20th September 2018

Content is indeed still king, and having a powerful content marketing strategy can make a significant impact on business growth and success, content can increase consumer trust, confidence to buy, as well as extend your brand’s online visibility and reach.

Developing actionable and authoritative content is one of the best long-term business strategies >>

Adaptive Reuse: Amazing Hotel Transformations
It’s an architectural movement that’s gaining momentum – especially as consumer preferences realign and point even more strongly to experiences. For hotels, that means locations in city centers. It also means fighting for real estate that usually already has a building on the property.

Hoteliers, along with many other industries, are discovering the transformative benefits of adaptive reuse >>

People Always Complain About That
The lesson is short and sweet. If you hear people complaining about something, not once or even twice, but again and again, do something about it. Take it off the menu. Change up the process. Get rid of it. Do something so the people no longer “always complain about that!' >>