TODAY: How the Champs-Élysées is changing with the times, What is RFM? Top 5 Ways to Elevate Your Digital Strategy and Increase Bookings and Expectations vs Reality: How to Better Serve the Connected Traveler.

How the Champs-Élysées is changing with the times
Monday, 17th September 2018

One of the highest-profile streets in the world, the Champs-Élysées plays host to millions of visitors each year – not mention some of the most popular events in France

In recent years, however, it’s become a heavily-used thoroughfare and disconnected from daily Parisian life. That’s something that a plan to breathe new life into the fabled avenue hopes to reverse >>

To Q3 and Beyond: Forecast for San Diego, Arizona, Colorado, and other US markets
17 Sep 2018 : US Economy: Companies are reporting solid revenues as well as profits: Q2 Gross Domestic Product (GDP) was at 4 percent, the best quarter in five years, plus business and consumer confidence and spending are strong and future growth for 2019 looks good >>

Exceptional Villas: one of the fastest growing online luxury vacation rental companies in the world
17 Sep 2018 : Leading Luxury Villa rental company, Exceptional Villas is one of the fastest online luxury vacation rentals companies in the world; they have experienced a massive 556% year on year increase in Organic Traffic to their site >>

News from around Europe
16 Sep 2018 : Hotel industry and travel news from around the European region: Apollo acquires Goldman Sachs-backed Tifco Hotel Group, Alantra REIM buys Islantilla Golf Resort in Andalusia and more >>

HIGHLIGHT ARTICLE

What is RFM? Top 5 Ways to Elevate Your Digital Strategy and Increase Bookings
Monday, 17th September 2018

Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time, but do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests?

Understanding the lifetime value of guests, including the type of content and promotions that compels them to book direct, is crucial to an effective book direct strategy >>

Expectations vs. Reality: How to Better Serve the Connected Traveler
In a world of personalization, travel companies still have a long way to go to achieve a true single view of their customer.

As a result, this leads to poor efforts toward personalization and a gap between expectations and reality: “The Personalization Gap.” Whether they travel for business or leisure, alone or with others; travelers expect more value from their travel providers in terms of personalized offers and deals >>

Train Your Front Desk Team On The '5 Pillars Of Hospitality Excellence'
When a guest enters your lobby, chances are they are about to have their first human interaction with your hotel’s individual 'brand'. In the past, most guests called to book by voice and then called back multiple times prior to arrival with questions about driving directions, transportation, area restaurants, hours of operations and the like >>