In a world of personalization, travel companies still have a long way to go to achieve a true single view of their customer.

As a result, this leads to poor efforts toward personalization and a gap between expectations and reality: “The Personalization Gap.” Whether they travel for business or leisure, alone or with others; travelers expect more value from their travel providers in terms of personalized offers and deals.

This is based on personalized offers and deals, partnerships across the travel value chain, online reviews, corrective action taken after a bad experience and more.

Here are highlights of a survey that we ran to uncover the wants and wishes of the connected traveler.

Bleisure is a Massive Trend and Untapped Opportunity

Leisure remains an integral part of business travel for most travelers. As a result, travel providers need to personalize relevant leisure offers and deals for business travelers.

Read the full report here.