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Global Newsletter: August 31 4Hoteliers.com ~ Click title to read the article Friday, 31st August 2018
TODAY: IHG patents new room design, Three Innovations in Asian Hospitality Every Hotelier Should Know and Hoteliers are Making Risky Colour Choices.
IHG patents new room design Friday, 31st August 2018
US Patent and Trademark Office (USPTO) as approave the application to patent IHG's design for its new The WorkLife room, the Crowne Plaza Accelerate Program that sought to blur the lines between business and leisure travel, so-called 'Bleisure' >> First organic, sustainable, non-toxic vacation community 31 Aug 2018 : A new concept in tourism is coming to Orlando in 2019: Healthy Vacation Club will be transforming the tourism landscape by meeting the needs of the sustainability, organic, and non-toxic focused travel markets >> Summer slump in the Middle East & Africa a drag on profits 31 Aug 2018 : GOPPAR at hotels in the Middle East & Africa dropped to a new low of close to $35 in July as temperatures in the region soared and demand levels lagged. The challenges for hotels in the Middle East & Africa continued in July, as profit levels foundered to a record low >> HIGHLIGHT ARTICLE
Hoteliers are Making Risky Colour Choices Friday, 31st August 2018
Wouldn’t it be nice if the guest experience could be scientifically understood down to the smallest detail?
There would be no room for error, you would only have to follow the established guidelines in every area of hotel design and operation, and voila – the guest experience would come out perfect every time! Actually, this would be boring >> Three Innovations in Asian Hospitality Every Hotelier Should Know Asia Pacific is the world’s largest travel market, projected to grow to USD $500 billion in 2021 according to Phocuswright and a big chunk of activities can be found on digital platforms. Online travel bookings make up 40% of the market in Asia Pacific, and digital travel in the region is projected to grow two times faster than that in Europe or the US >> In Hospitality, Technical SEO is One of the Least Understood and Very Much Ignored Digital Technology Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings >>
Hotels: Are you a Clunker or a Sports Car? 'The most successful technological innovation should feel so natural to the user that it’s almost completely invisible, we only notice things when the user experience is awkward or clunky, or when it simply doesn’t work' >>
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