TODAY: Cook's Club - Innovative hotel brand for millennials, Chinese hotel chain guest data hacked & sold on the web and Why Every Hotel Needs A Music Strategy.

Cook's Club - Innovative hotel brand for millennials
Thursday, 30th August 2018

Cook's Club, the new hotel brand of tour operator Thomas Cook, opened the first house in Hersonissos in Crete a few weeks ago.

And not only the innovative hotel concept is completely geared towards the needs of modern travelers between the ages of 18 and 35, but also the range of entertainment sets new standards in the hotel industry and picks up current trends >>

Chinese hotel giant guest data hacked & sold on the web
30 Aug 2018 : A hacker is selling the personal details of over 130 million hotel guests for 8 Bitcoin on a Chinese Dark Web forum. The Huazhu Hotels Group Ltd breach was reported yesterday by Chinese media after several cyber-security firms spotted the forum ad >>

TUI welcomes its first ever robotic humanoid employee
30 Aug 2018 : Robot Assistant has job description and personal goals – just as every TUI employee and Pepper will be part of TUI Nordic´s Data and Machine Learning Team​ >>

Why Germany is China’s gateway to Europe
30 Aug 2018 : For growing numbers of China’s ambitious technology and finance companies, Germany’s long tradition of high-value manufacturing and engineering innovation is proving to be a strong draw >>

HIGHLIGHT ARTICLE

Why Every Hotel Needs A Music Strategy
Thursday, 30th August 2018

A recent report, Music Strategy for Hotels dives into why hotels need a music strategy, how it can help them create the best experience for their guests and as outlined in previous reports, increase hotel revenue.

Why music is important for hotels From the moment a guest enters the lobby they are greeted with music. Ensuring that the music matches your brand and enhances the experience is a vital for any hotel >>

The Top 5 Things You need to Know Now in Hotel Digital Marketing - August
The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands >>

Converting the Customer
From understanding where the customer is in their journey, to delivering personalized content, to creating fantastic digital experiences, we are investigating exactly what will drive customers towards your brand and push them over the line to make a booking >>

Treat Your Employees Like Rock Stars
When you treat employees like rock stars, they will treat your customers like rock stars and that is what employee engagement is all about. Great leaders have preached that when you treat your employees well, they treat their customers – and fellow employees well >>