TODAY: IHG opens first avid hotel one year after official launch, It’s 2019 Budget Season: Here’s What You Need To Know and Ensuring The Successful Integration of Technology and Marketing.

IHG opens first avid hotel one year after official launch
Wednesday, 29th August 2018

InterContinental Hotels Group announces the official opening of its first avid™ hotels property, the 87-room avid hotel Oklahoma City-Quail Springs. IHG’s newest mainstream hotel brand was created to meet the needs of 14 million travelers who are currently underserved in this $20 billion market segment >>

Banyan Tree group's club for mini travelers
29 Aug 2018 : The Banyan Tree group has just launched Rangers’ Club, a program for its guests’ children! This new club, with Felly the Turtle, a sea turtle with an impressive story, as its mascot, replaces the current Kids’ Club and will be rolled out at all the brand's addresses and Angsana establishments between now and January 2019 >>

TRevPAR hits a high at hotels in the UK
29 Aug 2018 : A 5.6% year-on-year increase helped hotels in the UK hit a historic TRevPAR high this month, propelled by a robust year-on-year increase in RevPAR and also supported by growth in non-rooms revenues >>

HIGHLIGHT ARTICLE

It’s 2019 Budget Season: Here’s What You Need To Know
Wednesday, 29th August 2018

It seems like you were shoulder-deep in 2018’s budget season just yesterday, but somehow, some way, here you are again. Pulling your hair out trying to figure out how to best allocate resources to ensure a successful 2019.

When it comes to driving guest engagement, boosting loyalty, and driving direct bookings, it’s important you budget for the right technology so you can achieve your goals and exceed expectations no matter what unexpected challenges the new year brings your way.

Keep reading for expert tips on what to consider as you build your marketing technology budget for next year >>

What’s Wrong With Your Hotel Website? Ask Your Call Center Team
Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized: their call center reservations team and even for hoteliers with a robust direct website, call centers remain a vital link in the booking and communications chain, and are a near boundless source of guest information and insight >>

How Sydney is Tackling The Demands of Big City Living
Ever since Sydney marked its place on the world stage with the 2000 Olympics, Australia’s biggest city has been rapidly growing – both in terms of its size and economy. Yet its success has also brought challenges >>

Ensuring The Successful Integration of Technology and Marketing
The difference between good and excellent is action: this is a common refrain from organizational development experts and technology and processes are among the key tools best-in-class Marketing organization use to take action and strive to ensure the work of Marketing achieves the expected outcomes successfully >>