TODAY: Marriott merges all three loyalty programs, Hong Kong to launch high speed rail link to Mainland China and Keep Up on Constantly Evolving Hotel Digital-Marketing Trends.

Marriott merges all three loyalty programs
Tuesday, 28th August 2018

A new era is beginning for the more than 110 million members of Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

For the first time since Marriott acquired Starwood Hotels and Resorts in 2016, the programs now operate under one set of unified benefits and one currency >>

Listing automation on Airbnb made easy
28 Aug 2018 : Airbnb has officially opened up its platform to hotels and B&Bs and those which meet Airbnbs standards can now advertise on Airbnb via Unplugged Collection HMS. In addition, the number of restricted markets has been reduced to only 7, plus you can now merge existing listings directly in your HMS admin panel >>

News from around the APAC region
28 Aug 2018 : Hotel industry and travel news from around the Asia Pacific region: Vietnam opens new international passenger terminal, China’s star-rated hotels record an average occupancy rate of 50% in Q1 2018, InterGlobe in Melbourne and more >>

Hong Kong to launch high speed rail link to Mainland China
28 Aug 2018 : Hong Kong is set to launch the first high speed rail network connecting the Hong Kong to mainland China on September 23rd 2018 >>

HIGHLIGHT ARTICLE

Keep Up on Constantly Evolving Hotel Digital-Marketing Trends
Tuesday, 28th August 2018

How consumers research and shop hotels — and on what channels — can be considered rather fluid and keeping up with the constant changes, additional distribution sites and package options is a nonstop job.

It’s important that digital marketing decisions are made with the right data, often shaped by the demand forecast from the revenue team. Missing an opportunity to capitalize on a high-demand day can mean leaving hundreds of thousands of dollars on the table >>

GPDR: A Chance to Improve Your Customer Service
Are you ready for the General Data Protection Regulation? No? Do not worry, GDPR is not a burden imposed upon us by the EU, however, it is an excellent opportunity to stand out from the crowd and gain a competitive advantage >>

The Top Social Media Tools and Why You Need Them [Infographic]
If you’re a business with an online presence (and you certainly should be these days!), chances are you’ve taken advantage of social media tools at one stage or another and if you haven’t, you certainly should: Social media tools help to streamline your digital processes and keep your business front of mind for your consumers >>