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How To Choose The Right CMS Technology For Your Website
By HeBS Digital
Wednesday, 15th August 2018
 

The road to a direct booking starts with a powerful website CMS technology and as the path-to-purchase for consumers becomes increasingly complicated across multiple channels and multiple devices, your hotel website must be more than a 'pretty face' or read as a static brochure.

The right CMS technology helps engage, retain, and acquire past and future guests.

The long-term cost of choosing the wrong CMS technology is a dramatic increase in OTA dependency, higher distribution costs, lower revenues, and lower customer engagement.

A hotel website CMS is essential for:

  • Driving revenue for need periods and occupancy demands.
  • Increasing direct bookings via enhanced merchandising capabilities, content personalization, reservation abandonment applications.
  • Engaging past and future guests throughout the complete customer lifecycle.
  • Showcasing the property product and amenities via responsive design and ability to add multiple designs and mini-sites, as well as changing design and page layout.
  • Ensuring robust SEO performance with easy implementation of meta data, schema, and more.

Click here to download your copy of the ebook today.

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