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Global Newsletter: July 20
4Hoteliers.com ~ Click title to read the article
Friday, 20th July 2018
 

TODAY: Food tells stories on social media, Rolls-Royce has unveiled a concept electric vertical take-off and landing vehicle and From Economy to Luxury, What Matters Most to Hotel Guests.

Food tells stories on social media
Friday, 20th July 2018

Understanding what motivates travellers to share their food-related experiences through social media is important because that information influences others’ behaviour and acts as a form of destination marketing.

In particular, user-generated content on social media is considered trustworthy, argue the researchers, because it is created by 'members of one’s own network' who have firsthand experience of the tourism destination or product >>

Sustainable cities focus: Cape Town
20 Jul 2018 : According to WTTC’s latest city report for Cape Town, in 2016, Travel & Tourism employed around one in nine people in the sector, compared with 1 in 22 in South Africa as a wholegenerated 7.5% of the city’s GDP >>

Rolls-Royce has unveiled a concept electric take-off vehicle
20 Jul 2018 : Rolls-Royce has unveiled a concept electric vertical take-off and landing (EVTOL) vehicle at the Farnborough International Airshow 2018. The design could be adapted for personal transport, public transport, logistics and military applications and is based upon technologies that already exist or are currently under development >>

World Tourism Day places focus on innovation & digital
20 Jul 2018 : The importance of digital technologies in tourism, providing opportunities for innovation and preparing the sector for the future of work, is at the centre of World Tourism Day 2018, to be celebrated in Budapest, Hungary on 27 September 2018 >>

UnionPay will be accepted in attractions and public transportation in France
20 Jul 2018 : UnionPay International announced that it has partnered with La Banque Postale to enable 37,000 merchants and 7,600 ATMs of the bank to accept UnionPay cards within the next year >>

HIGHLIGHT ARTICLE

From Economy to Luxury, What Matters Most to Hotel Guests
Friday, 20th July 2018

In today’s age of social media where every individual’s opinion is typed out in 140 characters or fewer, an old Sanskrit saying 'Atithi Devo Bhavah' is perhaps a more pronounced mantra on how to treat guests.

Be it a luxury Four Seasons or a budget Premier Inn, all guests are entitled to a warm welcome, a friendly face, attentive service and a lot more >>

Choosing The Right Channel Manager
The hotel distribution landscape is becoming more and more complex: We know that the ideal revenue management practice is selling the right room to the right guest at the right time and price on the right distribution channel. However, as more channels are introduced to the market, it’s getting increasingly difficult to manage every channel individually while at the same time maintaining the high level of customer service that guests expect and deserve >>

One Product, Thousands of Ways to Message
When it comes to driving direct bookings on your website, there’s one not-so-secret tool that can power thousands of different types of message; From running a quick flash sale to showing specific reviews to customers from particular countries, there are so many ways to make Message Porter work for your business >>

Airbnb: What You Need to Know to Stay Competitive
In a recent research publication by the International Journal of Hospitality Management, titled 'Airbnb’s Effects on Hotel Sales Growth,' the authors explored Airbnb’s impact on hotel performance in the San Francisco market. Below we’ve outlined a few key takeaways from this research >>

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