When it comes to driving direct bookings on your website, there’s one not-so-secret Triptease tool that can power thousands of different types of message; From running a quick flash sale to showing specific reviews to customers from particular countries, there are so many ways to make Message Porter work for your business.
Experiment with content easily, evaluate its performance instantly then tweak and edit whenever you like. Ready to get going? Here are just some of the kinds of campaigns our partner hotels create with Message Porter. We’re sure you’ll find even more…
Target potential guests with a voucher code to enter when booking. Simply add the voucher code to your message text, and set up your campaign targeting to display that message only to customers who fit certain criteria (i.e. booking for seven nights or more).
Want to show potential customers exactly how close your hotel is to the local sights, conference center or beach? With image messaging it’s easy to add a map to show potential guests how conveniently located you are.
Show relevant reviews to guests by setting up campaigns that display them to the right customers. Had a rave review from a business client in the USA? Use the image function to display that feedback to everyone who visits your corporate rates page. Alternatively, you could use URL targeting to display your star rating to anyone who visits your homepage or booking engine.
The Campaign Builder allows you to create beautiful, branded campaigns in minutes - but what makes Message Porter really unique is its extensive campaign targeting. Personalized content converts, which is why Message Porter offers a range of targeting options to show particular messages to your guests depending on: the webpage they are on, their check-in date, their booking date, the length of their stay or the country they are in. This means you can go super-specific when showing special offers to guests. Want to offer free champagne to customers in the UK looking at your wedding packages in October? Go right ahead…
Running a flash sale is simple with Message Porter. The Campaign Manager displays the date at which a campaign was set live so you can easily close down your flash sale instantly when you’re ready. Want to run it to a specific date? Use the advanced and last minute targeting options to specify the date by which customers will need to have booked by.
Use exit messaging to keep customers on your website if they look like they may be about to book somewhere else. Exit messages are triggered when visitors have taken an action that suggests they are about to leave your website. Use Message Porter to show them your direct booking benefits and make them stay!
Want to dive even deeper into Message Porter’s targeting capabilities? Here are some ideas our clients have been trying.
Targeting by country
If your data shows that customers from the USA are likely to spend the most when booking a hotel room, you can target American customers with specific discounts on high value rooms. Target by country and length of stay (i.e. more than seven nights) to ensure only high value customers see this message.
Targeting by check-in date
Target guests looking to arrive on a specific date with a tailored offer.
National and international holidays, seasonal offers and dates when your occupancy is generally low can all be used to trigger targeted campaigns for guests with specific check-in dates.
Target by booking date
Guests booking far in advance or at the last minute can also be targeted with tailored content to help them book. Select Booking date and choose either Advanced or Last minute. Guests searching in advance for dates over the holiday season could be shown an exclusive festive offer, for example, while customers booking at short notice for the weekend ahead could be encouraged to fill any empty rooms with a specific discount or direct booking benefit.
Coming very soon… message guests as they arrive on your website and at strategic points throughout their journey with a smaller, more subtle Nudge Message. Look out for more news about these very soon!
So… over to you! We’d love to hear how you’ve been using Message Porter to encourage guests to book direct. And if you're looking for further inspiration, get in touch with our Customer Success team to discuss bespoke ideas for your website!
This article originally appeared on the Triptease blog. Triptease's Direct Booking Platform is built to help hotels drive direct bookings and boost guest relationships.
Find out more on their website, or follow them on Twitter @triptease.