TODAY: Is personalization just a travel industry buzzword?, Dubai’s Dynamic Tower Hotel: Top 7 facts and Experiences, Not Amenities, Are Becoming the Key Focus in Hotels.

Is personalization just a travel industry buzzword?
Friday, 15th June 2018

It is one of the single most important things happening in travel.

There is great interest from travel providers to fully embrace personalization, as this door leads to loyalty and better margins. On the flip side, travelers are yet to truly see the value and, according to Skift research, travelers also have various privacy concerns on how their data will be used >>

Dubai’s Dynamic Tower Hotel: Top 7 facts
15 Jun 2018 : After being in the pipeline since 2008, the new Dynamic Tower Hotel is set to be constructed by architect David Fisher at Dynamic Group, at a total cost of Dh 2 billion and incorporating 80 floors, the 1,378ft tower will enable each floor to move independently, with the ability to fully rotate in three hours >>

Moscow hotels likely to see growth during World Cup
15 Jun 2018 : Moscow’s hotel industry is projected to see growth in the range of 20% and 30% in revenue per available room (RevPAR) during June and July 2018, according to the latest market forecast from STR and Tourism Economics >>

Club Med owner eyes acquisitions in North America
15 Jun 2018 : Chinese conglomerate Fosun International is looking to gain a bigger foothold in North America’s tourism and leisure market through acquisitions, as the owner of Club Med SAS launches a new product line for China >>

HIGHLIGHT ARTICLE

Experiences, Not Amenities, Are Becoming the Key Focus in Hotels
Friday, 15th June 2018

You may think that amenities rank amongst the top priorities for a guest, but the truth is that travelers nowadays are in search of unique, memorable experiences, that they can talk about with gusto and share on social media.

In light of this development, hotels will need to re-focus their attention on selling experiences so that they can continue their guests something more than a place to sleep >>

The Impact of Rate Blending on Parity

Though the hotel industry as a whole has been aware of it for a while, rate mixing or 'blending' continues to be an area in which OTAs outstrip their hotel competition. For the uninitiated, rate blending is a technique whereby OTAs can ensure they're providing the customer with the best rate by mixing different rate plans to meet the search parameters.

Confused? Let's break it down with an example >>