TODAY: Why reviews matter in the sharing economy, APAC millennial travelers want ‘new’, real and trustworthy and Q&A with Kristie Goshow, CMO at Preferred Hotels & Resorts.

Why reviews matter in the sharing economy
Tuesday, 29th May 2018

More and more people are offering their homes through peer-to-peer sites such as Airbnb to generate extra income, and those who are awarded 'Superhost' status can expect to receive more reviews and higher ratings.

Reviews from other guests are perceived as particularly valuable because they represent “real experiences”. However, the number of reviews posted is still quite low, as the sites have not been running for long >>

APAC millennial travelers want ‘new’, real and trustworthy
29 May 2018 : Millennials represent more than 45 percent of Asia Pacific’s population, and with 60 percent of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore. What does it take to win their hearts, minds and wallets? Read this comprehensive new report what 18 – 30 year olds in APAC want when it comes to travel >>

Thailand reports arrivals for Q1 2018: up 14% over LY
29 May 2018 : This impressive growth was led by a 30% increase in visitor arrivals from China and 17% growth in arrivals from India >>

Apple Leisure and NH Hotel to bring new brand to Europe
29 May 2018 : An ALG company, AMResorts will debut in Spain with its Secrets Resorts & Spas adults-only brand, and Dreams Resorts & Spas family-friendly brand, as well as introduce Amigo Hotels & Resorts, a new three-star brand offering a concept completely different to the collection’s existing offerings >>

For Chinese tourists, going green is a luxury
29 May 2018 : Chinese travelers are going abroad in record numbers—130 million international trips in 2017 according to Ctrip and the Chinese Tourism Academy, resulting in an unprecedented impact on the environment: From planes to plastic bottles, travel has an incredible effect on our ecosystem >>

HIGHLIGHT ARTICLE

How to Use Customer Insights to Spur Growth
Tuesday, 29th May 2018

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies

In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are 'are in the midst of business transformation planning or execution.' But business transformations are challenging >>

Google Testing Variable Occupancy
An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room: business travel tends to be single occupancy, where family/leisure travelers often have multiple occupants per room >>

Q&A with Kristie Goshow, CMO at Preferred Hotels & Resorts
Leader-centred enterprises are quickly becoming outdated and irrelevant, as consumers across all service and product offerings become more educated, connected, mobile and discerning.

And perhaps even selfish. That is, the proverbial script has flipped, and now brands must take the initiative to engage with consumers on levels that transcend traditional advertising or the transactional “bribery” of loyalty programs >>