ITB 2019 Special Reporting
Global Newsletter: April 18
4Hoteliers.com ~ Click title to read the article
Wednesday, 18th April 2018

TODAY: Where is sustainable travel heading in 2018?, Airbnb launches global office of healthy tourism and Secrets of Revenue Management: Protect Your Hotel Brand from Brandjacking.

Where is sustainable travel heading in 2018?
Wednesday, 18th April 2018

The report indicates that the green travel trend continues to gain momentum with a large majority of global travelers (87%) stating that they want to travel sustainably, and nearly four in 10 (39%) confirming that they often or always manage to do so.

However, 48% indicate they never, rarely or only sometimes manage to travel sustainably, suggesting that while promising strides are being made for a greener future, there is still plenty of room to turn intentions into action >>

Meetings in Vienna
18 Apr 2018 : Vienna's meetings industry recorded more delegates and bednights than ever before in 2017, the value-added generated by meetings has increased by more than three-quarters in the past 10 years >>

Hyatt introduces the first dual-branded hotels to Europe
18 Apr 2018 : Hyatt Hotels Corporation announced plans for the first dual-branded Hyatt Place and Hyatt House hotels in Europe, the hotels are being developed by French real estate company Kaufman & Broad >>

Airbnb launches global office of healthy tourism
18 Apr 2018 : Airbnb launched the Office of Healthy Tourism, an initiative to drive local, authentic and sustainable tourism in countries and cities across the globe. Along with the launch of the Office, Airbnb is also releasing data that shows the benefits of healthy tourism for hosts, guests and cities around the world, as well as announcing the creation of its new Tourism Advisory Board >>


Secrets of Revenue Management: Protect Your Hotel Brand from Brandjacking
Wednesday, 18th April 2018

The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking.

In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites >>

Perceptions of Destinations
Seeing new places, having original and authentic experiences, and simply relaxing, were identified as key factors influencing the decision to undertake leisure breaks in STR’s inaugural Consumer Travel Insights report >>

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