TODAY: How do airline customers decide the price is right?, IHG marks 10th signing in Eastern Europe in 2017 and how can airports harness digital transformation to create greater value.

How do airline customers decide the price is right?
Wednesday, 6th December 2017

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect choice, the human brain instead seeks an option that feels efficient and satisfactory. This can be applied to the way airline customers decide whether an offer is worth the price >>

IHG marks 10th signing in Eastern Europe in 2017
6 Dec 2017 : Crowne Plaza Warsaw Hub will be built alongside Holiday Inn Express Warsaw Hub, IHG’s first dual-branded hotel complex in Poland and 430-room dual hotel will be IHG’s largest in the market. As business and leisure travel to Eastern Europe continues to surge, InterContinental Hotels Group is pleased to announce its 10th signing in the region in 2017, with partners Ghelamco >>

How can airports harness digital transformation to create greater value for airlines and passengers?
6 Dec 2017 : The fundamental value of an airport - the ability to attract passengers who want to fly there – remains unchanged, but as passenger volumes continue to rise worldwide, the competition amongst airports to attract passengers and airlines is set to intensify. To stay ahead of the curve, there is an opportunity for airports to build a sophisticated IT environment that creates value for all stakeholders >>

YOTEL announced plans to open its first hotel in Scotland’s capital Edinburgh
6 Dec 2017 : YOTEL continues global expansion plans boosted by recent $250 million strategic partnership with Starwood Capital Group and announced plans to open its first hotel in Scotland’s capital Edinburgh in Q1 of 2019 >>

HIGHLIGHT ARTICLE

Booking.com‘s China Plan: It’s More About Re-Invention Than Localization
Wednesday, 6th December 2017

'As for localization in China, it’s not about localization, it’s more about re-invention; There are so many things which are very interestingly either better or different in China compared to the rest of the world,' said Pepijn Rijvers, CMO of Booking. Rijvers also thinks that the environment in China puts a lot of pressure on Booking.com’s business model. 'We grew our business through performance marketing, search engine and partnerships' >>

How To Measure Your Newsletter Performance.

Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to do is send it off and analyze the results of your email campaign, but how can you measure the effectiveness and engagement of your newsletter? In this article, we will present the main key performance indicators (KPIs) you should follow to determine how successful your email campaign is >>

Global Update: Who's Where and Doing What
Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm. Featuring: December 2017 >>