According to a report by Phocuswright, China, which is now the second largest travel market in the world, is also set to become the most highly penetrated online market in the APAC region this year.
Most online bookings worldwide are still made on desktop.
In both America and the UK, the rate of mobile bookings is under 30 per cent; however, over half of all travel bookings in China are made on mobile, and this trend is going to continue in 2017.
Mobile growth will be driven by demographic changes and technological improvements. 58 per cent of people aged between 18 and 24 agree that searching or booking flight tickets on mobile is relatively easy, while only 17 per cent of those aged above 45 agree with this.
Those online travel agencies which differentiate themselves on mobile could win big, and this should be of great importance to companies operating in rapidly emerging mobile markets such as such as India, Indonesia and Brazil.
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