Abstract: Overview of the Meetings Industry in Asia provides a comprehensive view of the linkages between business events and tourism, examines the region’s key market segments and developments in the meetings industry, and â€" through a collection of case studies â€" highlights the more recent trends in Asia.
The report looks into fifteen countries in the region in terms of their strengths, weaknesses, opportunities and threats, and in terms of attracting and hosting events and providing examples on how these countries have redefined the meetings industry.
The report includes two special chapters on China and the Republic of Korea.
Chapter 1 An introduction to the meetings industry // 1.1 Benefits beyond tourism // 1.2 Differences between the meetings industry and tourism // 1.3 Meetings industry branding
Chapter 2 The meetings industry: market segments and profiles // 2.1 Corporate meetings // 2.2 Incentive travel // 2.3 Association congress // 2.4 Exhibition
Chapter 3 Trends, challenges and opportunities // 3.1 New platform tourism services (sharing economy) // 3.2 Sustainable practices // 3.3 Knowledge exchange and transfer // 3.4 New opportunities through new technologies // 3.5 Unique experiences and personalization // 3.6 Turning data into action // 3.7 Emerging regions and cities // 3.8 New expectations, new standards // 3.9 Measuring success
Chapter 4 Responding to trends and changes // 4.1 Mapping regional specialities in the Republic of Korea // 4.2 Thailand MICE Venue Standard (TMVS) as ASEAN blueprint // 4.3 Malaysia’s Kesatria // 4.4 Destination marketing in Taiwan Province of China // 4.5 Singapore
Chapter 5 Overview of the meetings industry in Asia // 5.1 Hong Kong, China // 5.2 India // 5.3 Indonesia // 5.4 Japan // 5.5 Macao, China // 5.6 Malaysia // 5.7 Philippines // 5.8 Singapore // 5.9 Sri Lanka // 5.10 Taiwan Province of China // 5.11 Thailand // 5.12 New generation destinations
Chapter 6 Convention centres: gearing up for the future // 6.1 The new world // 6.2 New trends // 6.3 More than bricks and mortar // 6.4 Convention centres in Asia and the Pacific
Chapter 7 China // 7.1 Way of the Dragon // 7.2 China SWOT snapshot // 7.3 Market segments and profiles // 7.4 Tale of three cities // 7.5 China inbound tourism // 7.6 China outbound tourism
Chapter 8 Republic of Korea // 8.1 Republic of Korea SWOT snapshot // 8.2 Market segment and profiles // 8.3 Many faces, same success // 8.4 Fuelled by innovation // 8.5 Converging global knowledge // 8.6 Success stories
Conclusion
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