In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s and hotels than 2016, Hyatt has given notice that they intend to terminate their contract with Expedia.

While this is widely seen as a negotiating tactic, if a resolution is not reached, Hyatt will no longer be on Expedia effective July 31, 2017.

This news comes as a strong indicator that the movement to promote direct bookings, especially among major chains, is only gaining in strength.

While many hotels are conscious of the value of remaining on and working with OTA’s, they are pushing harder than ever for that relationship to be fair and balanced.

A viewpoint from Econsultancy believes that this relationship will result from hoteliers bringing all their experience to bear.

Taylor Smariga is a Conversion Data Analyst & Distributor at Net Affinity. She graduated from Trinity College Dublin in May 2015, and studied Political Science, Philosophy, Economics and Sociology, all of which gave her a broad view of the social sciences and the way different disciplines approach a problem. She is passionate about writing, data, digital marketing, graphic design and dance, and does her best to apply the first four to her work at Net Affinity.

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