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Hong Kong-based consultancy and project management company.
 ITB 2014 Top News   (Click article to read)
Social Media is Ideal to Create Trust in the Tourism Industry
Tuesday, 11th March 2014
Social media is becoming increasingly important for promoting tourist destinations; that a hotel has a profile on facebook or a destination on tripadvisor is present and well rated is not sufficient anymor...
ITB Berlin 2015: Niche Marketing & Brand Awareness
Wednesday, 12th March 2014
Naturally, the 4Hoteliers teams will be covering the world’s largest travel show again in 2015 and the dedicated ITB Berlin news site's popularity and traffic is highly expected to increase once again as i...
 ITB 2014 Top Articles   (Click article to read)
Managing Online Distribution: Exclusive Interview with MappingMaster's General Director
Monday, 10th March 2014
New technologies are greatly impacting the travel and tourism industry; Every day, customers choose to go online to book their journeys, accommodation, holiday activities and more and to remain visible o...
Not Always Champagne or a Bentley
Tuesday, 11th March 2014
Luxury markets – customer needs and how they are satisfied by product, marketing and distribution innovation; There are few locations on this planet where luxury has more influence on personal well-being...
 News & Articles   (Click headline to read article)Click to view all the latest ITB and WIT News
Travel Barriers Are 'Choking' The Tourism Industry, Says UNWTO General Secretary
Tuesday, 25th March 2014
Despite growth in the tourism sector in 2013, with the number of international tourist arrivals increasing 5% to 1,087 million, the general secretary of the United Nations World Tourism Organization (UNWTO) said there are still barriers 'choking' the industry...
Facebook: 'We Know What Destination People are Dreaming Of'
Sunday, 23rd March 2014
Facebook head of travel Lee McCabe gave an overview what his company could do for the tourism industry...
Preview: ITB Berlin 2014 - How Technology is Changing Travel and Tourism
Sunday, 23rd March 2014
Exclusive Coverage: New travel technologies, using social media in industry and holiday destinations in the 'bad lands' are just some of the hot topics to be highlighted at the 48th annual ITB Berlin 2014, the world's leading travel trade show...
Home Lodging - A Hidden Danger for Hotels?
Saturday, 22nd March 2014
Renting of appartments does play an increasing role – notably in Europe with relatively constistently high prices even for basic accommodation; How homeAway...
Information Explosion: The Pros and Cons of Big Data
Wednesday, 12th March 2014
An explosion in the amount of data available about internet users online has led to big data being high on the agenda at ITB Berlin 2014 with a number of sessions dedicated to the topic and how it can be used by businesses...
Moving for Values: Exclusive Interview with Rotana's New COO
Wednesday, 12th March 2014
After 20 year in the hotel industry, Guy Hutchinson, now chief operating officer at Rotana joined the firm in January leaving behind him multinational hotel chain Hilton Worldwide...
Dreaming Impression: There is Many Online Marketing Success Stories – This One is Unique
Wednesday, 12th March 2014
The social media hype had the effect that now any hotel chain and destination have implemented a more or less successful (and a more or less sophisticated) social media strategy...
Saving Guests on Average 2 Hours of Research
Wednesday, 12th March 2014
An exclusive one-on-one with Liam Walsh from Monscierge - 'Further information you will find in your room', what a meaningful phrase! We remember hand typed lists of landmarks, restaurants and events, dogeared and loosely...
Big Data and the Search for Competitiveness
Tuesday, 11th March 2014
In an increasingly technology focused world, the tourism industry is going to have to work hard to stay ahead, or at least to keep up, as internet users work not just with their computers, but also their smartphones and tablets...
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