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 ITB 2017 Top News   (Click article to read)
Virtual reality excites travel industry, though technology still lags behind
Wednesday, 15th March 2017
Buzz around virtual reality as a travel and tourist platform continues to mount, but while experts have compared virtual reality (VR) hype to that prior to the launch of the internet in the mid-1990's, log...
Invest in video, but do not count out the e-mail newsletter
Wednesday, 15th March 2017
Although companies are rightfully investing in video or mastering the art of advertising over new channels such as Instagram and Snapchat Rob Holmes, founder of GLP films says the e-mail newsletter still h...
 ITB 2017 Top Articles   (Click article to read)
Developments in SEO pose new challenge for travel agencies' marketing plans
Wednesday, 15th March 2017
Companies in the travel industry are finding it increasingly difficult to reap high rewards from their expenditures in search engine optimization (SEO), said Christian Schmidt, a managing partner at Digita...
Rotana looks to grow German market as it expands its hotel chain
Tuesday, 14th March 2017
Feature Interview: UAE based hotel chain, Rotana is adding 17 new properties across the Middle East in the next two years and looks to strengthen its German visitor base to fill the new rooms, Pr...
 News & Articles   (Click headline to read article)Click to view all the latest ITB and WIT News
Moments of inspiration sell destinations
Wednesday, 15th March 2017
As attention spans get shorter and shorter, brands have less time than ever to capture the attention of their target audience; sometimes it comes down to a moment...
How apps can push past negative stereotypes
Wednesday, 15th March 2017
If any country has a tough time attracting western tourists, it would be Iran; After a bloody revolution and more than a decade-long war with Iraq, tourism virtually stopped for roughly 15 years, but Rene du Terroil of Iran Doostan Tours sa...
Hostels branching out into hybrid, mixed models
Wednesday, 15th March 2017
Hostels are increasingly exploring other revenue streams and growth opportunities as a new generation of hybrid hostels enters the market, said hostel operators at the ITB conference in Berlin...
What3Words puts natural landmarks, secluded businesses on the map
Tuesday, 14th March 2017
Hotels, restaurants and other businesses in the travel industry are seeing a boost in customer traffic thanks to What3Words, a global addressing system, said Richards Lewis, Partnership Director of Travel and Tourism for What3Words...
Live video apps opportunity for brands to expand audience, reputation
Tuesday, 14th March 2017
Companies and users who are interested in experimenting with video content would do well to focus on Instagram Stories over rival live-update app Snapchat, said Petra Vorackova, a content creator and social media influencer...
Predictability of business travel opens the door for new possibilities in tech
Tuesday, 14th March 2017
As the technology we use becomes smaller and screens become obsolete, new technology is emerging that allows business travelers to directly interact with the intelligence of their device and their direct environment...
Planes, trains and automobiles: For millennials, the sky's the limit
Tuesday, 14th March 2017
It is no secret that millennials are keen on travel and are a driving force in the tourism industry, but according to Polina Raygorodskaya, CEO of Wanderu...
Paperless travel is about so much more than convenience
Tuesday, 14th March 2017
Printing out itineraries and carrying around stacks of paper can bog down travelers, but new smartphone technology is looking to solve this issue while providing a segue to travelers' next big escape...
How to make sure your website is seen on search engines
Tuesday, 14th March 2017
Having an online presence is mandatory in the travel industry, but according to Toni Stork of the German digital consultant group Ommax, your website is only doing you well if people are able to see it...
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