|W Hotels Latest to Join the Fitness-on-the-Go Craze.|
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 4th June 2014
|Exclusive Feature: The travel fit craze is getting bigger, I've reported in this column on various hotels who kicked off 2014 with new fitness initiatives, ranging from tech-advanced hotel gyms to virtual training programs, running clubs and celebrity instructor-led training sessions. |
Now, halfway through the year, another hotel brand has launched their new fitness program, aimed at attracting the lifestyle traveler who is always on the go.
W Hotels Worldwide announced FIT with Tara Stiles, is a new partnership Stiles that focuses on building a "non-traditional approach to working out while on the road." The its first-ever fitness program for W Hotels will be available globally to all 45 of the brand's hotels and resorts.
The fitness program will include a set of curated in-room workout videos, in-room tip cards with quick fixes to get camera-ready for an evening out, and an exclusive series of FIT with Tara Stiles packages that will be available at W Retreats around the world, including resorts in Verbier, Vieques, Bali & the Maldives
"The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection, in a press release. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
Those who are familiar with the W Brand already know about FIT, the brand's global gym concept. This partnership is an extension of that, which will offer four exclusive workouts in every W room and suite around the world. The workouts include:
Need a Boost? Whether you want to kick-start your day or night, give your body an energetic lift with a quick yoga fix. Try dancer pose for an instant surge of vitality.
Feeling Jet-Lagged? Get relaxed and ready to rock straight from the runway with a quick yoga fix. Try pigeon pose to open your hips and soothe your back.
Big Night Out? Get amped for evening by adding a quick yoga fix to your primping routine. Try an easy side stretch to get you relaxed and ready for party-mode.
Need to Recover? Whether feeling tired or had one-too-many the night before, amp up energy with a quick yoga fix. Try an easy, seated twist for an instant boost.
And what's a new program without a social media push? To help kick off the campaign, W Hotels launched #PoseWhenever. All you have to do is strike a yoga pose and upload it to Instagram (@WHotels) with the hashtag #PoseWhenever and you'll be entered for the chance to win a spot at the FIT with Tara Stiles retreat at W Retreat & Spa – Bali Seminyak. The contest will be open until July 1.
This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.
Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.
Melanie writes a weekly exclusive column for 4Hoteliers.com
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