Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
What Six Words Sum Up Your Favorite Travel Experience?
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 14th May 2014
 

Exclusive Feature: 

I fell in love again, forever -
Standing there, I saw the world -
Like stepping into a fashion shoot;

Just six words, but powerful statements and who would have thought we were talking about travel?

The above statements are just a couple of ways I'd sum up past few trips (Paris, Phuket and London, respectively), but one hotel company is challenging guests to put their six words to work on social media channels.

Taking a cue from Ernest Hemingway, the legendary novelist who was once challenged to write a short story in only six words, The Ritz-Carlton Hotel Company is using this type of thinking to tap into untold stories and share them on social media outlets.  They're calling it the "Six Word Wows" and they're looking to guests to help create them.

In this new digital campaign, the hotel company will share eight original guest stories, each told in just six words, across Facebook, Instagram, Sina Weibo, Twitter, Pinterest and Google+. The purpose is to encourage guests to share their own memories and share them on social media platforms.

"The Six Word Wows are yet another way for us to celebrate the special memories that guests take away from a visit to our hotels all over the world” said Ed French, Chief Sales and Marketing Officer of The Ritz-Carlton.

"We all have stories to tell, some grand, some personal, but most that we have an emotional connection to. Today, people share their memories online in the social sphere - it’s the modern day campfire. What we needed was a way to enable our guests to share their stories in a faster, easier-to-digest way through social media, without losing the power of them.”

French has been at the forefront of Ritz-Carlton "storytelling" since taking on his role as CSMO about a year ago. As part of his efforts, he told me advocates for Ritz-Carlton ladies and gentlemen around the world to share their favorite stories with guests in an effort to help guests create new ones.

Publishing guest stories in just six words on social media is yet another effort this luxury brand has made to connect more experiences on social media. The Six Word Wow stories are taken from The Memories From Around The World campaign, a site that houses a collection of guest's memories from their Ritz-Carlton stays.

Could you create a memory in just six words?

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.


Melanie writes a weekly exclusive column for 4Hoteliers.com

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Does Your Hotel App Reflect Your Hotel Experience?
Tempting Travelers through Blogs.
Redefining the Idea of Hospitality: What Hotels Should Know About Digital Travelers.
Getting from Google to your Hotel Direct.
 Latest News  (Click title to read article)
Acentic - hotel TV and hospitality technology - installs five star JW Marriott Marquis, Dubai
Wednesday, 23rd July 2014

Kempinski adds Rwanda's capital to its growing African portfolio
Wednesday, 23rd July 2014

Official Rulling: Clean toilets to be mandatory in all hotels Say What?
Wednesday, 23rd July 2014

UNWTO welcomes new Law on Antiquities and Heritage in Saudi Arabia
Wednesday, 23rd July 2014

Marijuana's effect on Denver tourism
Wednesday, 23rd July 2014
 Latest Articles  (Click title to read)
Ritz-Carlton Brings Brand Leaders Online
Wednesday, 23rd July 2014

When Disaster Strikes - Hoteliers Loose Their Jobs
Wednesday, 23rd July 2014

Letter From The Road: Golden Age of the Customer is Upon Us, Deal With It
Tuesday, 22nd July 2014

Are Your Organisational Values Valuable?
Tuesday, 22nd July 2014

Learner-Centric Education
Tuesday, 22nd July 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - April 2014
Is Google the New Hotel Booking Tool of the Future?
Global Update: Who's Where and Doing What - May 2014
Ritz-Carlton Reserves Focus on Social Storytelling
Marriott Offering Rewards Points for Social Media Posts

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy