Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Ritz-Carlton Reserves Focus on Social Storytelling.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 23rd April 2014
 

Exclusive Feature: The Ritz-Carlton is opening up a bit more of its Reserve properties to guests, thanks to a dedicated Tumblr account for each property.
 
These deep-dives into the Reserve properties -- Phulay Bay, Thailand and Dorado Beach, Puerto Rico -- feature video content, images and articles that help tell the story of each destination, and give guests a deeper interaction with the resorts, staff and sense of place.

I caught up with Ed French, Chief Sales and Marketing Officer for the Ritz-Carlton, to learn a little more about the brand's foray into Tumblr. French told me that the emphasis on storytelling is the crux of this new initiative.

“Content will be designed around a sense of discovery and access to a richly-detailed vista of experiences captured first-hand at Reserve resorts around the globe,” he said.

"Storytelling is at the heart of the very best social media content you find. Recent cuts in Facebook’s organic reach algorithms, and increased clutter of users’ feeds on all the big channels (e.g. Facebook, Instagram, Twitter, Pinterest, et al.) make it harder to thread the needle with truly narrative content. We are fortunate in that strong visuals, a compelling vertical (travel), and truly exceptional brand recognition all come together to tell aspirational and inspirational stories of moments in travel and luxury."

The Tumblr page is crafted by journalists and photographers who have visited the Reserve locations, as well as the Reserve's employees. 

"The concept of Ritz-Carlton Reserve is around a sense of discovery that guests have when they visit. Therefore, the content on Tumblr needed to reflect that same sense of exploration an reveal as captured first-hand by a traveler," said French.

If you don't already know the Ritz-Carlton Reserve properties, these Tumblr accounts will get you up-close-and-personal - as close as you can be without actually being on-site. The purpose of the Reserves is to help guests truly retreat. The Ritz-Carlton currently has two Reserves open (Phulay Bay and Dorado Beach) with plans to open more in the next two years.

As those hotels open, the Tumblr pages will be edited with new content, as well as ongoing content from the current page. The Ritz-Carlton currently operates on various social media channels, including Twitter, Facebook, Pinterest, Instagram and YouTube.

While the other channels are broad and include information on various properties around the world, French said that Tumblr would be strictly focused on Reserve properties for the foreseeable future.

"Tumblr will be dedicated to Ritz-Carlton Reserve. You will see content from Reserve - bite-sized, sharable material that’s platform-appropriate - mixed into our other 11 brand channels," said French.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.


Melanie writes a weekly exclusive column for 4Hoteliers.com

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Does Your Hotel App Reflect Your Hotel Experience?
Imag(in)ing to Enhance CRM.
What's Next For Healthy Hotels.
How To Make a Web Presence a Success.
 Latest News  (Click title to read article)
Salmon industry tackles legal and biological limits
Monday, 1st September 2014

Marriott 'maps' out hospitality education program in China
Monday, 1st September 2014

APAC's emerging markets push region's online penetration
Monday, 1st September 2014

UK chain hotels market review
Monday, 1st September 2014

Trump Hotel, Washington, DC breaks ground
Sunday, 31st August 2014
 Latest Articles  (Click title to read)
12 Content Ideas for Your Hotel's Blog
Monday, 1st September 2014

Global Update: Who's Where and Doing What - August 2014
Monday, 1st September 2014

Enforcing Your Policies Outside The Workplace
Sunday, 31st August 2014

Rate Quotation Training Tips For Reservations and Front Desk Staff
Saturday, 30th August 2014

Make Guests Tweet!
Friday, 29th August 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - June 2014
5 Social Media Trends to Embrace this Year
Global Update: Who's Where and Doing What - May 2014
Top Ten Things Luxury Guests Want!
Millennials Seek More Value from Luxury Hotels

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy