Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Top Five Twitter Rules for Hotels.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 12th February 2014
 

Exclusive Feature: With the beginning of a new year brings new marketing initiatives, and there's no better (and free) place to spread your hotel's messaging than on Twitter, but there's more to Twitter than just promotions. I get asked by hotels on a regular basis how to best keep up
 
But the social network has a distinct vernacular that can be confusing and intimidating. Whether you’re a novice or a seasoned pro, here are nine best practices for making the most of your Twitter presence.
 
1. Build a following. The best way to make an impact on Twitter is to increase your Twitter reach. SImply put, get more followers. This doesn't mean you should go out and buy a list of potential Twitter followers to up your reach. The result is often a bunch of uninterested people who don't have an infinity for your brand. Instead, go the quality route - reach out to customers who have tweeted about you, and communicate with media and industry professionals who understand the hotel space.
 
2. Speak your customers language. No, I'm talking about investing in foreign translation services. Your tweets should be clear and simple, always with an engaging language. If there's a problem, address it. If there's a promotion, share it. If you like something, say so. The hotel Twitter account serves multiple purposes - a customer appreciation and interaction funnel, a customer service mechanism, and a promotional vehicle. Use them equally and be clear with each message.
 
3. Listen, and learn. Think of Twitter as one of the most honest feedback tools at your disposal. Set up a feed that tracks all mentions of your hotel and brand, and make time each day to read what's being said. Tweets are real-time from real people, which means that what you read is direct from your customers and sometimes your media. Learn from them, respond to them, and be proactive in your communication.
 
4. Act fast. When you see a Tweet-problem, respond to it. Today's customers are also your make-shift marketing team. This means when they post a message about you - good or bad - all of their followers will see it. Acting fast is the best way to nip the situation in the bud. Even if you don't have an answer for your guest, just letting them know you're working on the problem/question and will reach out privately is enough to manage the situation. Just make sure to follow up!
 
5. Emphasize the guest experience. One of the best ways to promote your hotel is through rich media that emphasizes what the guest will experience during their stay. Tweet photos of guest rooms, restaurants, special amenities, the spa and even the friendly faces they'll meet upon entering. Make sure to encourage your guests to use Twitter during their stay and post their favorite photos, too. When you see them, retweet from the hotel's Twitter account.
 
Remember, Twitter is a communication tool. Activating hashtags and special promotions when guests are in house are a great way to keep up with what's happening at the hotel. Make sure to feed all necessary customer service questions to the right people and above all else, keep a positive attitude.

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from 4Hoteliers.com is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.


Melanie writes a weekly exclusive column for 4Hoteliers.com

Advertise with 4Hoteliers.com ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related Articles  (Click title to read)
Top 5 Resolutions Hotels Should Make to Boost Online Revenue.
Segmenting Millenial Travelers: Business vs. Leisure.
Hotel Social Media Strategies in 2014: Painfully Authentic, Help Not Hype, and 24/7 Coverage.
Top 8 Social Media Trends for 2014.
 Latest News  (Click title to read article)
Emerging markets grabbing bigger piece of the online travel pie
Tuesday, 29th July 2014

In Focus: Istanbul, Turkey
Tuesday, 29th July 2014

China overtakes the US as the world's largest economy: Impact on industries and consumers worldwide
Tuesday, 29th July 2014

Healthy Hotels: Risk and guest demand main reasons for abandonment of chlorine bleach
Tuesday, 29th July 2014

Meliá opens two new resorts in Egypt
Tuesday, 29th July 2014
 Latest Articles  (Click title to read)
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat
Tuesday, 29th July 2014

The 'Drink Up' Campaign Made a Measurable Difference
Tuesday, 29th July 2014

More Workers Taking Temporary Path To Being Hired Full-Time
Tuesday, 29th July 2014

South America's 'Fauxtels': Argentine Hotels that Borrow Big Names
Monday, 28th July 2014

Five Ways the New Facebook Layout Affects Hotels
Monday, 28th July 2014
 Most Read Articles  (Click title to read)
Global Update: Who's Where and Doing What - April 2014
Is Google the New Hotel Booking Tool of the Future?
Global Update: Who's Where and Doing What - May 2014
Marriott Offering Rewards Points for Social Media Posts
New HR Study: Candid Recruitment Experiences with LinkedIn
 Useful Links  (Click company to visit)
A-Listings - Exclusive Links Section @ 4Hoteliers
www.4hoteliers.com/4hots_mshw.php?mwi=9

AETHOS Consulting Group ~ Overview and Articles
www.4hoteliers.com/4hots_mshw.php?mwi=72

Book Hotels & Travel
www.hotelscombined.com/?a_aid=105951

Connect with us at LinkedIn
hk.linkedin.com/in/4hoteliers

Customized Hotel & Restaurant Equipment
www.forkandchopstick.com

Digital Innovation Asia
www.digitalinnovationasia.com

Follow us on Twitter!
www.twitter.com/4hoteliers

Hospitality Consultants ~ Lifestyle Concepts
www.lifestyle-concepts.com

Hospitality IT & Technology
www.nonweiler.com

Hotel Opening Processes: Exploring better ways to open new hotels.
www.hotelopeningprocesses.com

ITB 2015 Marketing
www.4hoteliers.com/news/story/9725

Private, luxurious holiday villa in Valbonne
www.villa-valbonne-biot.com/en

Sayang - For True Wine Lovers
www.sayangwines.com

TravelDaily China Travel Distribution Summit
event.traveldaily.cn/23/index_en.aspx

TV4Hoteliers.com - Live Interviews
TV4Hoteliers.com

Wynamics ~ Working the Dynamics of Wine
www.wynamics.com

ZIXI - Your Asian Partner: Advisory - Sourcing - Project Management - Market Entry
zixi.hk


© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy