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E-commerce in Indonesia: Is the Princess Waking Up?
By Web in Travel
Wednesday, 30th January 2013
This is a guest blog by Minh Bui, a Founder Institute mentor, who travelled through Malaysia, Indonesia, Thailand, Singapore and Vietnam to explore the e-commerce landscape.

In Jakarta he had a Q+A session with a few players in the online business to get their views on the industry in Indonesia.

First, a quick introduction of our paricipants.

Jason Lamudais CEO of, a leading fashion e-commerce site in Indonesia. BerryBenka has recently raised its Series A investment from GREE Ventures and East Ventures. Before running he co-founded in 2010, which was acquired by Groupon in 2011. The team grew Groupon Disdus to become the #1 daily deal company in Indonesia.

Paolo Croci is VP Online Marketing of Lazada Indonesia, a Rocket Internet backed company. Indonesia is one of the main markets of Lazada Southeast Asia, which has 5 countries, together with Malaysia, Philippines, Thailand and Vietnam.

Amir Karimuddinis Editor at the most popular tech startup gateway in Indonesia, As an editor, Amir has met many e-commerce entrepreneurs and has seen different insights. He is also a co-founder of Bebibobu, a start-up focusing on selling unique baby tees online.

Cindy Fur Fitri is a typical online buyer in Indonesia: female, young, trendy. Lets find what she tells about her shopping experience. She describes her online shopping experiences as a convenient and inexpensive way to buy goods.I buy a lot from online shops, from clothing, cell phone, medication, cosmetic, document printing, even a laptop.

"I find it efficient to buy and order things online as they mostly offer cheaper price, also we dont need to spend some extra costs for taxi, lunch, and ice cream, unlike when we shop at malls. The most important thing is that I can save my time and energy to do my work while waiting for delivery effortlessly happier that way.

So what are their opinions on the state of e-commerce in Indonesia?

Market overview

What are the key factors that affect the growth of Indonesia e-Commerce?

Jason: For Indonesia e-commerce to grow exponentially there continually needs to be an Increase in Internet penetration, and simpler and more reliable payment solutions with support from banks.

Full story:
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