For years all-inclusive remained a club feature, limited to a somehow odd plastic bracelet you were obliged to wear during your entire package tour and make you feel like a marked prisoner.

However this feature is an emerging brand according to  tourism experts at the ITB 2010. For the sake of economic transparency tour operators and destination managers agree to transfer the all-inclusive idea (fortunately not the bracelet) to other tourism products. German mountain spa Bad Hindelang for example plans to introduce a "Bad Hindelang plus" tourist card given to all guests.

It gives free access to many attractions in the town and may help visitors primarily economize their travel budget but secondly relax more easily in certainty that if the weather would be too bad for hiking or whatever there are several in-house alternatives for free.

But the main motivation on establishing the card which was presented at ITB 2010 was to simplify the visitor's financial planning of the trip.

Next step could be forming an alliance among neighbour regions to give the card a wider range and make it more attractive - according to Bad Hindelang spa manager Maximilian Hillmeier his community already thinks on a regional card and therefore is seeking contact to new partners.

"Financial reliability is one of the key topics for travel industry in future", prominent tourism scientist Karl Born from university Harz pointed out. TUI manager Andreas Casdorff agreed: "We are sure customers just want this, in particular the families." And his collegue Michael Tenzer from competitor Thomas Cook suprised with the dedication that "we already are in talks with hoteliers about that topic".

Slight suspiciousness usually comes from the catering people who worry their tables remain empty after the introduction of all-inclusive. "That was the overall obstacle set when TUI started to establish all-inclusive at Mallorca", scientist Karl Born said. To calm those critics down their services could be implemented, Michael Tenzer from Thomas Cooks suggested. Anyway, they all agreed: All-inclusive is a trend - "even in Germany", Karl Born said.