Frasers unveiled its new brand, Capri by Fraser, the latest addition to its portfolio, which will include more than 73 properties in 39 cities worldwide within the next three years.

Designed to meet the lifestyle needs of the digital generation, Capri by Fraser cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. This includes the option of cooking and doing laundry while being constantly connected through high-speed and free Wi-Fi throughout the hotel residence.

Urban inspired, high-tech and intuitive, Capri by Fraser empowers residents with a menu of intelligent services to choose the way they want to rest, relax and recharge.

Its "always on" e-efficiency experience includes iPad activated check-ins, interactive e-concierge, AirPrint and Wi-Fi e-Print facilities for business, meeting rooms with interactive walls, and a Data Box to charge all digital devices. Should residents so wish, a selection of unique leisure experiences, ranging from Harley motorbike rides and sports car drives to salsa dancing and personal pilates sessions, are also available as part of Capri by Fraser's customisable online menu.

The hotel residence's spacious suites, complete with premium bathrooms, walk-in wardrobes, fully equipped kitchenettes and living areas, provide a relaxing abode for residents that allow more freedom of space than that of the average hotel room. They also come fitted with impressive home entertainment systems that include LED TVs, DVD players and iPod docking stations to add to the pleasure of "staying in".

Public areas become expanded social living spaces that adapt to different moods and functions with a wide range of food and beverage options including a bar, an all-day café and deli where food is accessible 24x7.

A laundrette offers different types of play from Wii and XBox Kinect to boardgames so that doing laundry becomes more of a social experience. The 24x7 flexibility also extends to that of working out in the Gym.

"Capri by Fraser bridges the gap between hotels and serviced residences to meet the short term accommodation needs of the 24x7 digital generation who work and play to a different beat from that of the business travellers of the past," said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte Ltd.

"Market feedback has indicated that while regional travel stays are becoming shorter, usually between one to two weeks, they are also becoming more frequent, with professionals working longer, irregular hours across different time zones. So whether it is the home comforts of a personalised space where they can have the convenience of preparing their own meals even at 4am, or the independence of doing their own laundry whenever they want, Capri by Fraser is focused on enhancing the work-life balance of our guests with the flexibility and freedom to rest, relax and recharge according to their individual lifestyle needs."

All Capri by Fraser properties will have hotel licences and there are plans to roll out the brand aggressively across Asia, which will start with the launch of its flagship property Capri by Fraser @ Changi City, Sinagpore in the third quarter of this year. This will be followed by the opening of two more properties Capri by Fraser @ Bangsar, in Kuala Lumpur Malaysia and Capri by Fraser @ District 7-HCMC, Vietnam.

Frasers Hospitality Pte Ltd's current portfolio, including those in the pipeline, stands at 73 properties in 39 key gateway cities, and more than 12,200 apartments worldwide.