In addition, the company has appointed a Vice President, Serviced Suites to drive extended stay portfolio performance.
Following the success of Pan Pacific Serviced Suites Orchard, Singapore which opened in 2008, Pan Pacific Hotels Group will launch another Pan Pacific Serviced Suites in Singapore at the beginning of 2013.
The new 180-room Pan Pacific Serviced Suites Beach Road, Singapore will boast all the unique features - notably its 24-hour Personal Assistants (PA) Service - that guests and residents enjoy at all Pan Pacific Serviced Suites properties.
This is the fourth Pan Pacific Serviced Suites in the Group's portfolio – after Pan Pacific Serviced Suites Bangkok and Pan Pacific Serviced Suites Ningbo (opening August 2012).
It will complement Pan Pacific Serviced Suites Orchard, Singapore by offering customers an alternative and highly accessible location in the vibrant enclave of Beach Road, bordering the city and the Central Business District.
Supporting the Group's strategy to expand its serviced suites portfolio in Asia and Greater China is the appointment of Richard Tan, Vice President, Serviced Suites.
Richard, who is Malaysian, will be based in Singapore and will oversee operations of the Group's seven serviced suites properties, ensuring their quality of service and successful financial performance as the Group primes for further growth in the extended stay segment.
At the same time, he will spearhead innovation systems within these operations and work with the Group's development team seek out new opportunities for growth in the region.
Richard's last appointment was with Ascott Limited where as Country General Manager – Vietnam, he was responsible for the performance of five properties in Vietnam while leading the Business Development team in identifying investment and management contract opportunities in the country.
Prior to that, he was Area Manager, Singapore and led the teams at two serviced apartments in Singapore. He also held the role of Regional Manager (India), leading the opening team in the launch of six properties in major cities in India. "Richard brings on board very specific knowledge and expertise in serviced suites operations and development," said
A. Patrick Imbardelli, President and CEO, Pan Pacific Hotels Group.
"This is key for us; the extended stay segment in China and Asia presents huge opportunities for us and we intend to fully capitalise on our strengths in this area."
"We already have serviced suites properties that resonate very well with our customers. We look forward to Richard elevating the performance of the portfolio and growing the appeal of our extended stay brands as we look to offer serviced suites with hotel-standards of service delivery and facilities to more guests and customers around the world."
Outside Singapore, the Group will extend its Pan Pacific and PARKROYAL serviced suites offerings into China with two new properties this year. While Pan Pacific Serviced Suites Ningbo will be part of the Group's first joint hotel and serviced suites development in China, the opening of PARKROYAL Serviced Suites Green City, Shanghai will mark the debut of the PARKROYAL brand in the country.