Airline Cloud9 event to explore the magic of simultaneously achieving customer satisfaction and improving ancillary revenues.

A new airline technology and distribution conference will be jointly launched by the Sydney-based CAPA - Centre for Aviation and Singapore-based Web In Travel (WIT) this year.

Airline Cloud9, set for Bangkok on August 23-24, will bring together the airline and distribution expertise of CAPA and WIT respectively to address a market need for cutting edge content and thought leadership in these two areas of the aviation business. The bottom line: responding to customer needs to improve revenues.

Both CAPA and WIT share a similar mission – to run events that inspire new thinking. Their conferences are known for their relentless focus on sharp, meaningful and relevant content.

"Whatever the changes and however fast it's changing, the customer wants only one thing – great experiences. So the question is, how can the airline industry leverage technology to enhance profitability and create great customer experiences?

"This is the event that will bring the two worlds of airline IT and distribution and marketing to arrive at one common purpose – how to delight air travellers at critical customer touchpoints," said Peter Harbison, executive chairman of CAPA, and Yeoh Siew Hoon, founder and editor of WIT.

Airline Cloud9 is designed as a platform for thought leadership to share ideas and best practices in airline IT, operations, distribution and marketing with a focus on Asia Pacific.

Said Harbison (right), "Technology has been identified as one of the key drivers where airlines can cut costs and grow revenues. There is a need for content that unearths the best practices and case studies in IT adoption globally, so that airlines can learn from one another and from other sectors. This is where we believe CAPA can combine effectively with WIT to deliver a real cross-sectoral learning experience."

Added Yeoh, "Coming out of our annual WIT conference, we saw a need for a dedicated track to airline distribution and marketing due to the complexity and special needs of the airline business and we are delighted to work with an organisation of such repute as CAPA."

The target audience for Airline Cloud9 is decision makers and leaders in airline commercial, IT and operations working in passenger service, commercial planning, revenue and operations; airline marketing professionals working in the digital space covering ecommerce, social media and mobile; airline IT vendors and suppliers; travel industry professionals working with the airline sector,; and academics, airports and government/regulatory bodies.

The conference programme has been jointly developed by CAPA and WIT and the event will be co-chaired by Harbison and Yeoh.

Airline Cloud9 will be held in Bangkok at a leading five star hotel and participants can be guaranteed an unforgettable experience.

For more information, contact Gerry@webintravel.com and stran@centreforaviation.com

www.webintravel.com