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Sheraton poised for robust growth in emerging markets.
Monday, 5th December 2011
Source : Starwood Hotels & Resorts Worldwide, Inc.
Starwood announced that its iconic Sheraton brand will open ten new resort properties by the end of 2012: nine of the new resorts will open in China, and the other will open in Indonesia.

With these new additions, Sheraton will boast the largest portfolio of resorts under one brand in the four and five star category.

"The Sheraton resorts portfolio is experiencing phenomenal growth fueled by the development boom in China and other dynamic emerging markets across Asia Pacific and the Middle East," said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. "Part of our $5 billion global growth strategy, these new openings in Bali, Sharjah, Yantai and nine more destinations add even more luster to our expanding resorts portfolio."

"The surge in new Sheraton resort openings in Asia Pacific underscores the resounding popularity of the brand in this dynamic market, where Starwood continues to lengthen its lead as the region's largest global hotel operator," said Miguel Ko, Chairman and President of Starwood's Asia-Pacific Division. "Already one of the most well-established global brands in Asia, Sheraton is poised for even more growth in the resort segment over the next decade, fueled by the projected surge of inbound and outbound travel to Asia."

Sheraton currently boasts a portfolio of nearly 60 resorts in key destinations around the world including several award-winning properties such as the Sheraton Maui, Sheraton Wildhorse Pass, Sheraton Maldives, and more.

New Sheraton Resorts Opening before the end of 2012:

  • Sheraton Hangzhou Wetland Park Resort -- Hangzhou, China
  • Sheraton Yantai Golden Beach Resort -- Yantai, China
  • Sheraton Guangzhou Huadu Resort -- Guangzhou, China
  • Sheraton Bailuhu Resort, Huizhou -- Huizhou, China
  • Sheraton Qingyuan Lion Lake Resort -- Qingyuan, China
  • Sheraton Sanya Haitang Bay Resort -- Sanya, China
  • Sheraton Huzhou Hot Spring Resort -- Huzhou, China
  • Sheraton Changbaishan Resort -- Baishan, China
  • Sheraton Macao Hotel – Cotai Central (Phase 1: 2000 rooms)– Macao, China
  • Sheraton Bali Kuta Resort -- Bali, Indonesia
Starwood has spent the last few years renovating and rebuilding one of the hotel industry's most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand's history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand's appeal to owners and developers.

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