Langham has taken over the management of 88 Xintiandi, a luxury executive serviced apartment, located in the heart of Shanghai this month, aimed at luxury travellers seeking oriental sophistication and an intimate club-like atmosphere.
The move forms the first step of a joint venture between Langham Hospitality Group and Shui On Land that will see the 88 Xintiandi concept roll out across China in key locations.
Individual, intimate and effortlessly stylish, 88 Xintiandi, Shanghai feature 53 spacious rooms, a full-service Club Lounge and state-of-the-art gym.
The concept represents oriental elegance at its most refined and draws inspiration from its original heritage in the heart of Shanghai – Xintiandi – a vibrant and lively hub of history and exclusivity.
The new 88 Xintiandi brand concept of intimate oriental elegance will be developed across a range of luxury hospitality platforms including serviced apartments, branded residences and boutique luxury hotels.
Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: "The concept of 88 Xintiandi caters to a space that few can capitalise upon – a China-born luxury product with international management expertise. The intimacy of this elegant oriental brand is perfectly suited for different luxury accommodation products depending on the needs of each location."
