Social media is changing the way people interact – face to face relationships are being replaced by virtual relationships – but overall people are connecting more than ever.

And this has implications for the meetings industry, according to Paul Brown, Hilton Worldwide president of global brands and commercial.

Delivering the keynote address at the opening of ITB Asia, Brown said hotels needed to embrace technology and use it to change the type of meetings offered.

It was also essential he said, for hotels to improve how meetings were sold and marketed. Social media had a role to play.

"It is important how we sell the experience and the value of meetings,"  he said.

Full story:

www.webintravel.com/news/meetings-industry-faces-up-to-social-media-challenges_2135