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Technology enhances AirAsia's product and service delivery.
Monday, 10th October 2011
Source : Web in Travel - WIT
From mobile travel protection to inflight entertainment via Samsung's Galaxy Tab and a new airline management system AirAsia, the region's largest low cost airline, banks on technology for efficient services and to grow its ancillary business.

AirAsia INSURE on the go

One of AirAsia's latest tech offerings is a new feature on mobile, where guests can purchase AirAsia INSURE travel protection plan whenever they make bookings via AirAsia Mobile.

Johan Aris, AirAsia regional head of financial services & loyalty, said as the airline understand its guests' needs and the latest mobile lifestyle it has made  its travel protection availability via AirAsia Mobile.

"We have made it easy and smarter for our passengers to enjoy the premium travel protection plans, which is now already embedded in the booking process via AirAsia Mobile. It is our objective to ensure our passengers are covered even when they are on the move," he said.

AirAsia INSURE has a range of benefits that include protection for personal accident, 24-hours worldwide travel emergency assistance, and On Time Guarantee (OTG) benefit that offers cash compensation for delays of more than two hours from the scheduled departure time.

It's the Galaxy Tab for inflight entertainment

AirAsia X, the long-haul low fare affiliate of Malaysian-based AirAsia Group, has chosen the Samsung's Galaxy Tab as its gadget of choice for Inflight Entertainment (IFE) and electronic Flight Bag Applications (EFB) for its flights.

The use of the Google-powered tablet in AirAsia X's flights is a result of a partnership between Tune Box, the new digital media arm of Tune Group, and Samsung Malaysia Electronics.

Tan Sri Dr Tony Fernandes, Tune Group chairman and AirAsia X director, said the Galaxy Tab would be connected to the on-board cabin Wifi to deliver videos, music and interactive games to passengers.

For the EFB solutions, the tablet will be used to bring innovation into the cockpit to help flight crews perform flight management tasks more easily and efficiently.

Full story:

www.webintravel.com//news/technology-enhances-airasias-product-and-service-delivery-_2095
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