Starwood Hotels & Resorts Joins Sports Illustrated's 50th Anniversary Tour with Launch of Exciting Online Sweepstakes; Winner Bound For The 2004 Olympic Games in Greece

As part of a newly formed strategic alliance surrounding SPORTS ILLUSTRATED's 50th Anniversary celebration, Starwood Hotels & Resorts Worldwide, Inc., (NYSE:HOT) and Sports Illustrated introduced the "Starwood State Of The Game" sweepstakes this week, an exciting online promotion for members of Starwood's top rated hotel loyalty program Starwood Preferred Guest(R) and sports fans nationwide.

Contestants can log on to SI.com and SPG.com - Starwood Preferred Guest's award winning website -- each day to collect State of the Game cards that match individual states on the 50-state game map. The first person to collect all 50 game pieces will win the grand prize trip to the 2004 Olympic Games in Athens, Greece as a guest of SPORTS ILLUSTRATED. Contestants also have the opportunity to win instant daily prizes provided by Starwood such as Bonus Starpoints for free nights around the world without blackout dates, Heavenly Bath and Bed products and one of fourteen Starwood Dream Passes good for a five-night stay in one of 750 Starwood Hotels around the world. The sweepstakes will be featured on SI.com and SPG.com through February 29, 2004.

SI's 50th Anniversary program, America's Sports Illustrated: 50 Years, 50 States, 50 Sports, is a wide-ranging multimedia platform that is the most ambitious initiative in the history of the franchise. The grassroots effort, which begins this month and continues through July 2004, is a yearlong celebration of sports in America. It will include editorial coverage in the magazine and online, a community sports outreach campaign with YMCA of the USA and National Recreation and Parks Association, as well as The Toyota Presents Sports Illustrated's 50th Anniversary Tour that will travel to unique sports events in cities and towns throughout the country. SI's actual 50th anniversary date is August 16, 2004.