The Malaysia Convention and Exhibition Bureau (MCEB) expects continual growth for the country's MICE market as it builds on its solid performance in the sector over the past couple of years.

According to MCEB, 28 convention bids worth MYR438 million (US$146 million) were supported by the Bureau last year, and under the MyCEB campaign, 16 events have already been secured for 2011 with 33 others currently in the works.

MCEB has also stated that it plans to build on the MICE sector to drive up business travel from 5% of total arrivals to 8% by 2020.

To work towards this target, MyCEB has launched a new international events unit and also an industry partnership programme to encourage local associations to bid for hosting rights at international conferences.

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