Rotana opens Centro Sharjah, revolutionary new hotel concept for smart travellers is expected to meet the growing need for rooms in the UAE's third largest city.

Conveniently located near Sharjah International Airport, Centro Sharjah features 306 rooms & suites, and is equipped with the latest in-room technology, deli-style dining options and personal amenities.

The opening of Centro Sharjah additionally marks the attainment of the 800-rooms milestone for Centro Hotels by Rotana brand in the UAE, which contributes to a total of  11,226 rooms available across the Middle East and Africa.

Awarded the distinction of Cultural Capital of the Arab World by the UNESCO in 1998 for its commitment to art, culture and preserving its heritage, and admired for its continuous dedication to preserving traditional values alongside modern development, Sharjah is the third most populous city in the UAE, situated on the nation's west coast.

"We are thrilled with the opening of the second property in Sharjah under Rotana management. Centro Sharjah will certainly meet the demands of the new generation of travellers who seek finesse and functionality at reasonable rates in the third largest Emirate in the UAE," commented Omer Kaddouri, Executive Vice President – Chief Operating Officer of Rotana. With the increasing influx of travellers coming in to Sharjah for both business and tourism, Kaddouri describes Centro Sharjah as an ideal solution to the growing demand for rooms in this city.

Describing the property, David Jamieson, General Manager of Centro Sharjah said: "Expressed through its contemporary architecture and unique living spaces embodying the personality of an executive hotel, Centro Sharjah features amenities and facilities customised to the business traveller's needs, including meeting rooms, a gymnasium and a swimming pool. This is in addition to ‘C.Taste', which is a three meal restaurant, a Crew Lounge and ‘C.Deli', an innovative deli take-away dining concept that allows guests to enjoy great food that can be consumed where ever they please."

Conceived by Rotana and designed by LWD, Centro Hotels by Rotana brand is an innovation for today's traveller on the go. Appealing to large corporate entities, small and medium business owners, and individual travellers, it provides convenient and affordable accommodation, without compromising on quality.

Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana' properties across the Region by 2014, introducing a unique out of the box solution for the mid-tier market. Centro's design flexibility allows for easy adaptation to a wide variety of cities, locations and plot sizes.