The Tourism Authority of Thailand (TAT) unveiled two of five new social media game applications based on the tuk-tuk and Thai food.

The ‘Smile Land' games are aimed for young people using Facebook and smartphones.

‘Tuk Tuk Racing' and the ‘Somtam Sukjai' for iPad users are the first two games to be launched. An additional three mini games will be available in September 2011 which includes ‘Muay Thai' for iPhone users, ‘Siam Tempo' for Android smartphone users, and ‘Siam Fun Fair' for Nokia smartphone users.

TAT Governor Suraphon Svetasreni was quoted in Travel Daily Asia as having said that the launch of ‘Smile Land' is another important step forward in TAT's digital marketing strategy.

He added that they expect to reach more than one billion potential target users worldwide, expand their databases from 500,000 to one million by the end of the year, and increase the frequency of use and access to TAT's social networking media and mobile applications.

www.pata.org