Today, only 7% of hotels are responding to online reviews on TripAdvisor even though 71% of people say that seeing a management response is important and 79% say that seeing a response to a negative review is reassuring. (Source: Forrester)
With online reviews and your reputation playing such a large role in bookings, it has never been more important to respond to reviews. But often hoteliers are intimidated by responding publicly to reviews for fear of making things worse. To help hoteliers get started, online review experts Daniel Edward Craig and Revinate's Michelle Wohl have announced a new series of free Webinars to help hoteliers feel more comfortable writing management responses.
Every month the duo will host a one-hour Webinar, Car-Talk style, devoted to your review questions. In each review clinic we will pick a handful of reviews submitted by hoteliers for discussion. You'll learn tips and techniques for winning over travelers with thoughtful responses to negative, positive and mixed reviews. We'll show you how to strike the right tone, use effective vocabulary, and handle reviews that contain false information.
Here's how it works:
Register for the review clinic and submit a link to the review you would like to discuss on the program. If your review is selected, we will confirm your participation in advance of the live session. If you have already responded to the review, we will discuss how you did. If you haven't responded yet, we will discuss the best way to respond. If you'd prefer to remain anonymous, just let us know.
Prefer to just listen in and learn from others? No problem. All participants will be muted save for those confirmed in advance as webinar guests.
Register Now!
The next Review Clinic is Tuesday, June 28th at 9:00am Pacific Time.
Register at
http://revinate.me/3Kj. (Even if you can't make the call register for the event and we will send you a link of the recorded Webinar to view on your own time.)
About the hosts:
Daniel Edward Craig is a former hotel general manager turned online reputation management consultant. A prolific author and blogger, he is currently a featured speaker at TripAdvisor's Master Class events. www.danieledwardcraig.com Michelle Wohl is the VP of Marketing and Client Services at Revinate. Her articles about customer service and social media are published regularly on hospitality sites and on the Revinate blog http://blog.revinate.com 
