The DEMO Award will honor an outstanding innovator at PhoCusWright's 2011 Travel Innovation Summit.

The companies have partnered to create The DEMO Award for Travel Innovation, designed to recognize and promote an exceptional demonstrator.

The event will take place at The Travel Innovation Summit@The PhoCusWright Conference (November 15, 2011 in Ft. Lauderdale/Miami, Florida USA).

The Travel Innovation Summit is the preeminent event showcasing the next generation of applied travel technology to an influential audience of executives, investors and media. Carefully screened innovators from around the world demonstrate the applications and solutions that will advance travel planning, purchasing and memorializing. PhoCusWright's partnership with DEMO will connect Travel Innovation Summit innovators to the broader technology and investment communities, providing unprecedented exposure.

"DEMO has a long-standing heritage of debuting some of the most renowned, cutting-edge new products that have had game-changing impact on technology," said Neal Silverman, senior vice president and general manager of DEMO. "Our goals are perfectly aligned with PhoCusWright's Travel Innovation Summit in that we strive to shine the light on new innovation. With the addition of The DEMO Award for Travel Innovation to this event, one stand-out innovative organization will receive a once-in-a-lifetime opportunity to gain access to DEMO's world-class, elite audience of press, venture capitalists and CIOs. We are excited to extend this award to the travel and hospitality trade."

Over nearly 20 years, DEMO has built an unmatched track record of selecting, coaching and making successful some of the world's most game-changing products, including TiVo, Palm, VMware, Webex and Salesforce. The winner of The DEMO Award will receive a range of benefits during DEMO's spring 2012 event, including a Showcase Sponsorship, two complimentary tickets, access to VIP events and significant promotional and social media opportunities.

"The combined platforms of these two important events provide travel innovation leaders with a catalytic opportunity to significantly advance in the world's largest industry," said Philip Wolf, president and CEO of PhoCusWright.

Applications to demonstrate innovations in travel at The Travel Innovation Summit are now being accepted:

http://conference.phocuswright.com/apply-to-demonstrate-step1