Omni Hotels & Resorts officially launched a brand-wide Facebook reservations tool today which enables brand fans and others to book and confirm a reservation without ever leaving the Omni Facebook wall. 

Fans are able to shop Omni properties and secure their stay, all while logged onto the top social networking site.  Visitors will also be able to have a live chat with an Omni reservations agent while on Facebook to address any questions they may have while booking a room. 

Once a reservation is made through Facebook, guests will receive their usual confirmation information via email and members of the Select Guest loyalty program are able to view the reservation through their online profile, including via mobile applications.  

This is the first fully integrated Facebook booking tool among all major hospitality brands and is the latest example of Omni Hotels & Resorts aggressively adapting to the evolving digital landscape.  In 2003, it became the first luxury hotel brand in the U.S. to offer complimentary Wi-Fi access in guest rooms for members of its Select Guest loyalty program and in public spaces. 

In 2007, the brand introduced ORION from GBCblue, an online ordering system allowing guests to take care of a variety of needs, including room service orders, without ever looking away from their smart phone or laptop.  Omni was also among the first to launch online check-in (2007), and a variety of mobile tools (2009), including Apple and BlackBerry apps.

"We wanted to make this process truly turnkey for travelers wherever they want to book a reservation," said Tom Santora, chief marketing officer of Omni Hotels & Resorts.  Our new Facebook tool gives guests another level of ease and convenience."