HEDNA will hold its Spring Meeting in June 2011 at the Prague Marriott Hotel, Prague, Czech Republic. Innovation and knowledge are the key aspects of this meeting.

Two keynote speakers - Janice Diner of Horizon Studios and Marcos Isaac of Amadeus - are recognized innovators and brand builders. Satyan Joshi of Google will share his thoughts on mobile and its impact on travel marketing. Pierre Matuchet of SNCF Technologies will look at how hotels can learn from other travel verticals.

The Spring Conference features a special "Meet the Innovators" session that will introduce the hottest innovators and their products for the travel industry.

There will be three Knowledge Workshop tracks at the Spring Conference. The Tech Track offers lively discussions on SEO best practices, a Point/CounterPoint session on using direct connections versus technology intermediaries, and a look at the online strategies for leisure businesses. The Marketing Track features a look at how private sales sites are changing the landscape and how social media is altering communications with customers. The Payment Track will look at the customer-based strategies that are rapidly evolving. The Spring Conference will also feature the ever-popular sessions with GDS companies.

Get involved with HEDNA by attending the Association's committee meetings - Leisure Wholesale, Payment Technologies and Standards. HEDNA committees are dedicated to developing solutions t0 move the industry forward.

For more information, visit www.hedna.org