Holiday Inn Hotels & Resorts Voted Best Mid-Market Hotel Brand In Both Categories
InterContinental Hotels Group announced that its Holiday Inn Hotels & Resorts brand was a winner in two key hotel award categories in the 2003 Business Traveller Asia Pacific reader survey. Holiday Inn Hotels & Resorts was voted the Best Mid-Market Hotel Brand in Asia-Pacific and in the world. This recognition is testament of the Group's vision to expand and enhance the Holiday Inn brand across Asia Pacific.
The annual award, established by leading trade publication Business Traveller, is one the industry's most prestigious awards and is a reflection of the views of frequent travellers who participated in an online survey that was independently conducted by NFO WorldGroup, in accordance with international marketing research standards.
Said Mr Patrick Imbardelli, Managing Director of InterContinental Hotels Group, Asia Pacific, "We are delighted to have won these coveted awards. We are also honoured that our guests have yet again shown their support to the Holiday Inn brand. This demonstrates that they are appreciative of our efforts to continue to offer them unparalleled levels of service and comfort that they have come to expect of the Holiday Inn brand throughout Asia Pacific and in the world."
The guest-friendly Holiday Inn Hotels & Resorts brand has been a key industry player for over 50 years. As the leader in the mid-market sector, there are currently 1,598 Holiday Inn Hotels & Resorts in over 65 countries worldwide, with 84 in Asia Pacific alone. The Holiday Inn Hotels & Resorts brand is a highly successful and widely recognized international brand. In fact, it is the most recognised international brand in key markets such as China. It is also a brand that is fast expanding. By 2005, the InterContinental Hotels Group expects to add 36 more Holiday Inn Hotels & Resorts properties to its Asia Pacific portfolio.
Added Mr Imbardelli, "At Holiday Inn Hotels & Resorts, we are dedicated to providing guests with a professional and positive "Can-Do" service, which has been frequently associated with the Holiday Inn brand. We understand and anticipate the needs of guests and offer a unique style of hospitality that is warm, efficient and consistent. Our guests like our genuine hospitality and the fact that this is a place where they can be themselves. So we will persevere to improve their in-hotel experience so that Holiday Inn Hotels & Resorts remains the preferred choice for both business and leisure travellers.''
Some of the great amenities and services that the Holiday Inn brand is known for include staff that are friendly, genuine and professional with a Positive Can-Do Service; high quality and comfortable bed and bedding with pillow choices and duvets to induce A Great Night's Sleep; ergonomic room with proper lighting for relaxing and reading and soothing aromatherapy treatment to create A Great Room Experience; quality bathroom amenities that include fluffy towels and massage function shower heads to provide A Refreshing Bathroom Experience; and the Ease of Checking In and Checking Out while having a leisurely breakfast. These are reasons that make the Holiday Inn brand outstanding in the minds of guests that stay with Holiday Inn.
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