Langham Hotels International and its sister brands are now aligned under one umbrella entity – Langham Hospitality Group, making it easier for customers and partners to identify with the core company as it undergoes rapid global expansion.

Allied under the new group identity are hotels, resorts, serviced residential units, under The Langham, Langham Place, Eaton Luxe and Eaton Smart names and the spa business under Chuan Spa.

The change will also help the group to more effectively cross market services and partnerships as it grows. Currently, 28 hotels are open or in the pipeline on four continents representing 8,786 rooms.

Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: "The brand units have been working closely together for some time. The name change means we can now align these elements under one roof, sending a clear message to all our clients and potential partners that we have a powerful matrix of global brands and services which offer synergies to our partnerships."

"Langham Hospitality Group was a logical choice of name as it reflects our heritage from our flagship property which forms the engine of our long-term growth."

Langham Hospitality Group takes its name from the Original Grand Hotel – The Langham, London (image)