Luxury lifestyle brand akyra has opened for business to the world's travel trade with its inaugural property akyra Chura Samui, bringing contemporary hospitality through a combination of expressive style and individualism to the tropical island of Koh Samui in Thailand.

Dedicated to providing guests with the utmost in comfort and sophistication, akyra Chura Samui offers 62 stylish suites and rooms mixing understated luxury with Asian chic, in addition to embracing a comfortable outdoors ethos, in-keeping with the resort's passionate, spirited style.

Located on Koh Samui's trendy Chaweng Beach, the resort is aimed at everyone from young, free-spirited travellers to discerning tourists searching for accommodation that celebrates exceptional beds, power showers and in-room music selections – while remaining true to foundations firmly rooted in first-class service.

akyra Chura Samui opens its doors to guests in June 2011.

akyra Chura Samui showcases a lavish spa – which includes facilities such as his and hers meditation rooms - exclusive Spa IV amenities, beachfront Japanese and international dining, free Wi-Fi throughout the resort, tai chi and yoga classes, plus a well-stocked library and stylish Galleria boutique.

Launching the brand are the people behind the hugely successful, luxury boutique Aleenta Resorts and Spas Thailand, led by founder and Managing Director Anchalika Kijkanakorn.

The two Aleenta properties are also exhibiting at ITB, Aleenta Hua Hin-Pranburi and Aleenta Phuket–Phang Nga, intimate and private lifestyle retreats which remain popular particularly with couples and honeymooners.

All the properties are managed by Akaryn Hospitality Management Services (AHMS), also founded by Ms Kijkanakorn (left), which offers full service management contracts, hospitality consulting, pre-opening consulting, as well as co-investment for small luxury hotels, resorts and spas.

"We are very well established in the luxury sector with our Aleenta resorts in Phuket and Hua Hin and, as AHMS expands this year, we are launching our lifestyle brand akyra and the very first one is on a wonderful stretch of beach on Koh Samui," said Ms Kijkanakorn. "Koh Samui is the perfect venue to launch our concept and I am sure it will be very well received."

Ms Kijkanakorn promised more announcements would soon be delivered under the akyra brand as more resorts under the name are opened.

"We are looking forward to getting our new message out to our partners at ITB and reaffirming our friendship with associates working with us at our Aleenta resorts," she added.

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