Travelocity is the first online travel company to work with Embratur, The Brazilian Tourist Board, on a marketing campaign to promote the popular South American destination to online shoppers.

"We are confident that our online campaign with Travelocity will help show people across the globe that Brazil is a world class destination," said Thiago Diniz, Embratur. "We are also looking forward to hosting The Roaming Gnome and showing him all of our countries many attractions and hot spots."

"Brazil has so many world class events on the horizon and online media will be an important part of their long term strategy," said Bryan Estep, vice president Latin America partner marketing, Travelocity. "Brazil is an important market for Travelocity Global and we are looking forward to building a mutually beneficial relationship with them over the long term."

The campaign is currently live on Travelocity. Elements include targeted banner ads to shoppers to South America, email placements and a custom micro-site featuring premier tourism destinations within Brazil including Rio de Janeiro, Belo Horizonte, Recife, Porto Alegre and São Paulo.  It will also include social media components featuring the Travelocity Roaming Gnome.