The digital revolution is here and impacting the global sports market; new technologies are accelerating the shifts in business models causing a blurring of historically separate revenue streams.
This is creating new challenges for sponsors and broadcasters as they seek to maximise value in a multi-platform world. And these sweeping changes are forcing sports brands to face new challenges in growing and monetising their global supporter bases.
The global sports market is achieving a gradual but robust recovery from the impact of the 2008-2009 economic slowdown.
Over the four-year forecast period from 2009-2013 we estimate that total worldwide revenues will record modest overall growth as the industry rebounds from the decline, looking in detail at four key market components:
- Sponsorship - smaller brands face an uphill battle
- Gate revenues - striking the right balance between price and attendance
- Media rights - facing up to a multi-platform world
- Merchandising - shifts in consumer confidence are exposed
Follow the link below to read the entire article in PDF format:
www.pwc.com/gx/en/entertainment-media/pdf/Global-Sports-Outlook.pdf 
