TripAdvisor announced a free TripAdvisor master class event for hospitality industry property owners and marketers.
Registrations begin today for TripAdvisor's first event in the U.S. at The Westin New York at Times Square in New York, N.Y. on Nov. 12. Attendees will hear case studies from industry experts, who will share best practices in online hospitality marketing strategies, and tips for reaching TripAdvisor's 40 million unique monthly visitors*.
"TripAdvisor master classes offer hospitality professionals tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
TripAdvisor's team of marketing experts, as well as guest speakers, will cover a range of topics and offer opportunities for Q&A sessions. Topics covered at the TripAdvisor master class include:
- Enhancing your TripAdvisor listing
- Increasing direct booking traffic to your property website
- Enhancing your website with free TripAdvisor tools
- Maintaining a positive online reputation
- Responding to guest reviews on TripAdvisor
- Implementing strategies to help get more reviews on TripAdvisor
The TripAdvisor master class at The Westin New York at Times Square on Nov. 12 will be in two programs: a morning session at 9 a.m. and an afternoon session at 2 p.m. Complimentary snacks and beverages will be provided.
